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Trevor Gordon, genuine enthusiasm. Today Trevor Gordon, genuine enthusiasm. Today I am going to do a cold plunge with I am going to do a cold plunge with I am going to do a cold plunge with Greg, the founder of Revive. Greg, the founder of Revive. Greg, the founder of Revive. Come on in. Come on in. Come on in. [Music] [Music] Okay. Okay. So, welcome to our contrast Okay. Okay. So, welcome to our contrast therapy. You can see behind us. Um, we therapy. You can see behind us. Um, we therapy. You can see behind us. Um, we have five tubs, five different have five tubs, five different have five tubs, five different temperatures, cuz we know from science temperatures, cuz we know from science temperatures, cuz we know from science that we need different temperatures at that we need different temperatures at that we need different temperatures at different times. We've actually named different times. We've actually named different times. We've actually named all our tubs, which is really cool. So, all our tubs, which is really cool. So, all our tubs, which is really cool. So, Kazanski, starting over here, he is our Kazanski, starting over here, he is our Kazanski, starting over here, he is our coldest tub. He's Iceman from Taco. Elsa coldest tub. He's Iceman from Taco. Elsa coldest tub. He's Iceman from Taco. Elsa from Frozen. Qu from Mortal Kombat the from Frozen. Qu from Mortal Kombat the from Frozen. Qu from Mortal Kombat the computer game. Jack as in Jack Frost and computer game. Jack as in Jack Frost and computer game. Jack as in Jack Frost and Bobby of course Iceman from Marvel

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Bobby of course Iceman from Marvel Bobby of course Iceman from Marvel movies. Then we got our amazing forehead movies. Then we got our amazing forehead movies. Then we got our amazing forehead rain shower with a dunk bucket. And last rain shower with a dunk bucket. And last rain shower with a dunk bucket. And last but not least, our amazing 38 person but not least, our amazing 38 person but not least, our amazing 38 person sauna. It's a dry finish style sauna. We sauna. It's a dry finish style sauna. We sauna. It's a dry finish style sauna. We hold it about 92°. We have lots and lots hold it about 92°. We have lots and lots hold it about 92°. We have lots and lots of air flow cuz we actually pump air of air flow cuz we actually pump air of air flow cuz we actually pump air into the sauna. This gives a lot of a into the sauna. This gives a lot of a into the sauna. This gives a lot of a softer sauna feel, make you sweat softer sauna feel, make you sweat softer sauna feel, make you sweat faster, but it's more gentle for your faster, but it's more gentle for your faster, but it's more gentle for your body. So that is the contrast therapy. body. So that is the contrast therapy. body. So that is the contrast therapy. And then we have our relaxation area And then we have our relaxation area And then we have our relaxation area here. As you can see, I've left my tea here. As you can see, I've left my tea here. As you can see, I've left my tea there. This is our relaxation area. And there. This is our relaxation area. And there. This is our relaxation area. And this is the area you come to between this is the area you come to between this is the area you come to between cold and hot. This is our treatment cold and hot. This is our treatment cold and hot. This is our treatment room. It's pyro, kinesiology, room. It's pyro, kinesiology, room. It's pyro, kinesiology, physiootherapy, and RMT room. We also physiootherapy, and RMT room. We also physiootherapy, and RMT room. We also offer osteopathy services and raiki out offer osteopathy services and raiki out offer osteopathy services and raiki out of here where you can really have of here where you can really have of here where you can really have treatments that are complimentary to treatments that are complimentary to treatments that are complimentary to contrast therapy. Here we have our

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contrast therapy. Here we have our contrast therapy. Here we have our amazing coffee bar. We sell coffee, amazing coffee bar. We sell coffee, amazing coffee bar. We sell coffee, electrolytes and we sell protein bars as electrolytes and we sell protein bars as electrolytes and we sell protein bars as well. Super important after doing well. Super important after doing well. Super important after doing contrast therapy you get some protein in contrast therapy you get some protein in contrast therapy you get some protein in your body. So we look after you there. your body. So we look after you there. your body. So we look after you there. One of the really interesting things One of the really interesting things One of the really interesting things that we don't do in our coffee bar is we that we don't do in our coffee bar is we that we don't do in our coffee bar is we do not charge you anything for milk do not charge you anything for milk do not charge you anything for milk alternatives. alternatives. alternatives. We believe coffee should be your way at We believe coffee should be your way at We believe coffee should be your way at the same price. the same price. the same price. >> Greg, where did you get this into? >> Greg, where did you get this into? >> Greg, where did you get this into? What's happening here? What's happening here? What's happening here? >> So, you said to me you wanted to do a >> So, you said to me you wanted to do a >> So, you said to me you wanted to do a podcast or an episode. podcast or an episode. podcast or an episode. >> Yeah. I thought we do this on chairs. >> Yeah. I thought we do this on chairs. >> Yeah. I thought we do this on chairs. >> I thought we were going to do this in >> I thought we were going to do this in >> I thought we were going to do this in the chairs and then I decided why don't the chairs and then I decided why don't the chairs and then I decided why don't we do this in the cold punch. So, how we do this in the cold punch. So, how we do this in the cold punch. So, how about we get in or get started? Does about we get in or get started? Does about we get in or get started? Does that sound good? that sound good? that sound good? >> Okay. And you can you introduce me to >> Okay. And you can you introduce me to >> Okay. And you can you introduce me to this? this? this? >> Absolutely. That is Frank, our emotional >> Absolutely. That is Frank, our emotional >> Absolutely. That is Frank, our emotional support duck. and uh he helped people support duck. and uh he helped people support duck. and uh he helped people out in their first, second, or even out in their first, second, or even out in their first, second, or even their 30th time in the Toodles. He's uh their 30th time in the Toodles. He's uh their 30th time in the Toodles. He's uh he's an interesting duck and he he's uh he's an interesting duck and he he's uh he's an interesting duck and he he's uh expressionless and if he can do it, you expressionless and if he can do it, you expressionless and if he can do it, you can do it. can do it. can do it. >> Are you okay with me bringing him to >> Are you okay with me bringing him to >> Are you okay with me bringing him to this journey? this journey? this journey? >> I think he might need it.

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>> I think he might need it. >> I think he might need it. >> Okay, thank you. >> Okay, thank you. >> Okay, thank you. >> Fantastic. >> Fantastic. >> Fantastic. >> Here we go. >> You just got right in. >> You just got right in. >> Oh yeah. It's like you run this place. >> Oh yeah. It's like you run this place. >> Oh yeah. It's like you run this place. >> Some say I I did a lot of work. >> Some say I I did a lot of work. >> Some say I I did a lot of work. >> Um, so I might do this as a progression >> Um, so I might do this as a progression >> Um, so I might do this as a progression throughout the interview. throughout the interview. throughout the interview. >> That's okay. >> That's okay. >> That's okay. >> Okay. So, let's just get right into it. >> Okay. So, let's just get right into it. >> Okay. So, let's just get right into it. >> Yeah. >> Yeah. >> Yeah. >> As I get my questions all >> As I get my questions all >> As I get my questions all ready. ready. ready. >> Have you ever did a podcast like this >> Have you ever did a podcast like this >> Have you ever did a podcast like this before? before? before? >> Not in cold water. And um ironically >> Not in cold water. And um ironically >> Not in cold water. And um ironically when we were talking about this I was when we were talking about this I was when we were talking about this I was going to turn the tubs up a little bit going to turn the tubs up a little bit going to turn the tubs up a little bit so they weren't quite as cold like the so they weren't quite as cold like the so they weren't quite as cold like the dog. dog. dog. >> Yeah. >> Yeah. >> I'm a little bit absent minded and now >> I'm a little bit absent minded and now >> I'm a little bit absent minded and now I'm suffering but never done a podcast I'm suffering but never done a podcast I'm suffering but never done a podcast like this actually. like this actually. like this actually. >> All right. Well so yeah we we'll start >> All right. Well so yeah we we'll start >> All right. Well so yeah we we'll start off. Um what inspired you Greg to to off. Um what inspired you Greg to to off. Um what inspired you Greg to to launch the vibe? So I was going through launch the vibe? So I was going through launch the vibe? So I was going through some stuff in 2023

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some stuff in 2023 some stuff in 2023 and this I found contrast therapy is and this I found contrast therapy is and this I found contrast therapy is really the only way to calm my mind really the only way to calm my mind really the only way to calm my mind and know that I have a mind that thinks and know that I have a mind that thinks and know that I have a mind that thinks on lots of different subjects at all on lots of different subjects at all on lots of different subjects at all times. And this particular is the one times. And this particular is the one times. And this particular is the one thing that I can be present in the thing that I can be present in the thing that I can be present in the moment and focused. And so it was like moment and focused. And so it was like moment and focused. And so it was like it was a no-brainer for me because I it was a no-brainer for me because I it was a no-brainer for me because I want to bring this to other people as an want to bring this to other people as an want to bring this to other people as an art science to content that no longer. >> Wow. >> Wow. By the way, I'm not going to lie, this By the way, I'm not going to lie, this By the way, I'm not going to lie, this is hard to concentrate on this, but I is hard to concentrate on this, but I is hard to concentrate on this, but I I'm glad I'm glad we're doing this in I'm glad I'm glad we're doing this in I'm glad I'm glad we're doing this in real time. And it's also I got to tell real time. And it's also I got to tell real time. And it's also I got to tell my audience here, normally I have my my audience here, normally I have my my audience here, normally I have my questions in front of me with a questions in front of me with a questions in front of me with a teleprompter, but this is why I'm teleprompter, but this is why I'm teleprompter, but this is why I'm holding a phone and I am very very cold. holding a phone and I am very very cold. holding a phone and I am very very cold. Now, Greg, you didn't come from the Now, Greg, you didn't come from the Now, Greg, you didn't come from the wellness industry. You came from the wellness industry. You came from the wellness industry. You came from the automotive industry. So, what made you automotive industry. So, what made you automotive industry. So, what made you pivot from the automotive to to this

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pivot from the automotive to to this pivot from the automotive to to this industry? Uh industry? Uh industry? Uh like I said, I found contra therapy is like I said, I found contra therapy is like I said, I found contra therapy is something that helped me get my monkey something that helped me get my monkey something that helped me get my monkey way. But then also coming from an way. But then also coming from an way. But then also coming from an engineering background, I wanted to engineering background, I wanted to engineering background, I wanted to really engineer the best place possible really engineer the best place possible really engineer the best place possible for people. So our saw was engineered in for people. So our saw was engineered in for people. So our saw was engineered in with airflow in mind. Um the way that with airflow in mind. Um the way that with airflow in mind. Um the way that the building is structured, we don't the building is structured, we don't the building is structured, we don't have any have any have any hallways. Got one very small hallway. We hallways. Got one very small hallway. We hallways. Got one very small hallway. We don't have doors. So it's a very open don't have doors. So it's a very open don't have doors. So it's a very open concept. You can see everything from the concept. You can see everything from the concept. You can see everything from the sauna. So I wanted to bring that design sauna. So I wanted to bring that design sauna. So I wanted to bring that design philosophy of cars or or luxury philosophy of cars or or luxury philosophy of cars or or luxury automotive into this and that's really automotive into this and that's really automotive into this and that's really why I decided to pivot. So purely why I decided to pivot. So purely why I decided to pivot. So purely selfishly selfishly selfishly it helped me. I wanted to help other it helped me. I wanted to help other it helped me. I wanted to help other people. I'm always up for a challenge. people. I'm always up for a challenge. people. I'm always up for a challenge. I'm always up for doing something new I'm always up for doing something new I'm always up for doing something new and this has just been a really great and this has just been a really great and this has just been a really great thing to do and so that's that's the thing to do and so that's that's the thing to do and so that's that's the reason for the pivots. Now, throughout reason for the pivots. Now, throughout reason for the pivots. Now, throughout the interview, we've been showing the interview, we've been showing the interview, we've been showing location and visual. You've been giving

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location and visual. You've been giving location and visual. You've been giving a a good tour. This was built from the a a good tour. This was built from the a a good tour. This was built from the ground up. What makes this layout ground up. What makes this layout ground up. What makes this layout different? different? different? >> Um, brilliant question. >> Um, brilliant question. >> Um, brilliant question. Really, what makes this different is we Really, what makes this different is we Really, what makes this different is we have a fully functioning coffee shop. We have a fully functioning coffee shop. We have a fully functioning coffee shop. We have a treatment room that is a standard have a treatment room that is a standard have a treatment room that is a standard size treatment for physio, cardioology, size treatment for physio, cardioology, size treatment for physio, cardioology, and all sorts of other treatments. Our and all sorts of other treatments. Our and all sorts of other treatments. Our sauna is designed like a stadium and sauna is designed like a stadium and sauna is designed like a stadium and you'll feel that when you go into the you'll feel that when you go into the you'll feel that when you go into the sauna in a little while. sauna in a little while. sauna in a little while. And here our tubs are actually at And here our tubs are actually at And here our tubs are actually at different temperatures. So what your different temperatures. So what your different temperatures. So what your listeners may not know is you're listeners may not know is you're listeners may not know is you're actually in our warmest time. >> And so we um we have different >> And so we um we have different temperatures of tubs. Um temperatures of tubs. Um temperatures of tubs. Um and that's what makes us very very and that's what makes us very very and that's what makes us very very unique in this space. unique in this space. unique in this space. >> Why did you choose contrast? uh therapy >> Why did you choose contrast? uh therapy >> Why did you choose contrast? uh therapy as a whole experience. And by the way, as a whole experience. And by the way, as a whole experience. And by the way, I'm going to add this as context. Some I'm going to add this as context. Some I'm going to add this as context. Some of the questions that I ask you, you of the questions that I ask you, you of the questions that I ask you, you might have answered, but I'm I'm

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might have answered, but I'm I'm might have answered, but I'm I'm purposely asking again and again because purposely asking again and again because purposely asking again and again because I really want to expand on certain I really want to expand on certain I really want to expand on certain things. things. things. >> I apologize to my audience and you in >> I apologize to my audience and you in >> I apologize to my audience and you in advance, but I just like to really advance, but I just like to really advance, but I just like to really emphasize certain things. But why did emphasize certain things. But why did emphasize certain things. But why did you choose contrast therapy as a core you choose contrast therapy as a core you choose contrast therapy as a core experience? experience? experience? Because this for me of every therapy Because this for me of every therapy Because this for me of every therapy that you do and I I I marathon run, I I that you do and I I I marathon run, I I that you do and I I I marathon run, I I cycle, I don't try to work out. Of every cycle, I don't try to work out. Of every cycle, I don't try to work out. Of every therapy that I can think of physically, therapy that I can think of physically, therapy that I can think of physically, this is the only one that you absolutely this is the only one that you absolutely this is the only one that you absolutely have to be present. There's no there's have to be present. There's no there's have to be present. There's no there's no error. There's no margin for error no error. There's no margin for error no error. There's no margin for error here. You have to be in yourself. You here. You have to be in yourself. You here. You have to be in yourself. You have to be in your body. You have to be have to be in your body. You have to be have to be in your body. You have to be focused. And that's why contrast therapy focused. And that's why contrast therapy focused. And that's why contrast therapy is so amazing. And it's completely drug is so amazing. And it's completely drug is so amazing. And it's completely drug free. You have everything inside your free. You have everything inside your free. You have everything inside your body to come and do this and we're built body to come and do this and we're built body to come and do this and we're built for this. for this. for this. >> Yeah, >> Yeah, >> Yeah, >> that's why I love it. >> that's why I love it. >> that's why I love it. >> Can you walk us through the science >> Can you walk us through the science >> Can you walk us through the science behind the hot cold exposure and why behind the hot cold exposure and why behind the hot cold exposure and why it's effective like sauna, the shower, it's effective like sauna, the shower,

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it's effective like sauna, the shower, like you know the whole science of the like you know the whole science of the like you know the whole science of the different levels. different levels. different levels. >> Yeah. Yeah. Absolutely. So, um when you >> Yeah. Yeah. Absolutely. So, um when you >> Yeah. Yeah. Absolutely. So, um when you get in your when you get in the sauna, get in your when you get in the sauna, get in your when you get in the sauna, you activate your sympathetic nervous you activate your sympathetic nervous you activate your sympathetic nervous system, which is kind of your rest and system, which is kind of your rest and system, which is kind of your rest and digest. It's your relaxation. digest. It's your relaxation. digest. It's your relaxation. And what we're doing is we're getting And what we're doing is we're getting And what we're doing is we're getting that we're getting you then that we're getting you then that we're getting you then overly kind of stimulated in that hot overly kind of stimulated in that hot overly kind of stimulated in that hot environment. And that's when your body environment. And that's when your body environment. And that's when your body starts to panic. It starts to excrete starts to panic. It starts to excrete starts to panic. It starts to excrete all the toxins and that's happening all the toxins and that's happening all the toxins and that's happening through sweat. And then when you come through sweat. And then when you come through sweat. And then when you come into here, we activate your into here, we activate your into here, we activate your parasympathetic nervous system, your parasympathetic nervous system, your parasympathetic nervous system, your flight or fight scenario. And your brain flight or fight scenario. And your brain flight or fight scenario. And your brain is in panic. Your brain is flooding the is in panic. Your brain is flooding the is in panic. Your brain is flooding the body with epinephrine, with cortisol, body with epinephrine, with cortisol, body with epinephrine, with cortisol, with your stress hormone. And then when with your stress hormone. And then when with your stress hormone. And then when your brain relaxes, your brain should your brain relaxes, your brain should your brain relaxes, your brain should have started to relax from hopefully have started to relax from hopefully have started to relax from hopefully that re-uptake. And what we're doing is that re-uptake. And what we're doing is that re-uptake. And what we're doing is we're teaching the body with its own we're teaching the body with its own we're teaching the body with its own mechanisms to deal with stress. So

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mechanisms to deal with stress. So mechanisms to deal with stress. So anybody that's having a stressful time anybody that's having a stressful time anybody that's having a stressful time or wants to recover physically, this is or wants to recover physically, this is or wants to recover physically, this is the thing you do. the thing you do. the thing you do. So elevator us feel why specifically the So elevator us feel why specifically the So elevator us feel why specifically the five temperature. five temperature. five temperature. >> So we know from all of the studies and >> So we know from all of the studies and >> So we know from all of the studies and one of our pillars is is based in one of our pillars is is based in one of our pillars is is based in science. We know from the studies that science. We know from the studies that science. We know from the studies that uh extended exposure especially for uh extended exposure especially for uh extended exposure especially for women in super cold temperatures is not women in super cold temperatures is not women in super cold temperatures is not good for them certainly through their good for them certainly through their good for them certainly through their industrial phases. industrial phases. industrial phases. So we set our temperatures, we set our So we set our temperatures, we set our So we set our temperatures, we set our temperatures differently depending temperatures differently depending temperatures differently depending mainly for women's health but also for mainly for women's health but also for mainly for women's health but also for mental health and for mental reset. We mental health and for mental reset. We mental health and for mental reset. We don't need to be up. 15° is absolutely don't need to be up. 15° is absolutely don't need to be up. 15° is absolutely okay and we want this to become part of okay and we want this to become part of okay and we want this to become part of people's lifestyle not a thing that they people's lifestyle not a thing that they people's lifestyle not a thing that they do because it's a fact. This is do because it's a fact. This is do because it's a fact. This is genuinely genuinely genuinely if you think in contrast there's roots

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if you think in contrast there's roots if you think in contrast there's roots back to the Greeks 3000 BC humans have back to the Greeks 3000 BC humans have back to the Greeks 3000 BC humans have been doing this for 5,000 years using been doing this for 5,000 years using been doing this for 5,000 years using hot car as a therapy. It was only now hot car as a therapy. It was only now hot car as a therapy. It was only now just becoming understood what's going on just becoming understood what's going on just becoming understood what's going on in the body and that's the beauty of in the body and that's the beauty of in the body and that's the beauty of this. this. this. >> You segue perfectly into my next >> You segue perfectly into my next >> You segue perfectly into my next question. Some people think cold punches question. Some people think cold punches question. Some people think cold punches are bad. What is your take on that? Like are bad. What is your take on that? Like are bad. What is your take on that? Like honestly my take is and people people honestly my take is and people people honestly my take is and people people have often said to me you know what are have often said to me you know what are have often said to me you know what are you doing that's new and different and you doing that's new and different and you doing that's new and different and the answer quite simply is the way we the answer quite simply is the way we the answer quite simply is the way we deliver this yes there's something new deliver this yes there's something new deliver this yes there's something new about it with the different temperatures about it with the different temperatures about it with the different temperatures of tubs our guidance and our team of tubs our guidance and our team of tubs our guidance and our team absolutely amazing here the ability for absolutely amazing here the ability for absolutely amazing here the ability for us to do one-on-one sessions with us to do one-on-one sessions with us to do one-on-one sessions with customers and clients that's also unique customers and clients that's also unique customers and clients that's also unique but contrast therapy is thousands of but contrast therapy is thousands of but contrast therapy is thousands of years old and humans have been getting years old and humans have been getting years old and humans have been getting in cold water for centuries or or in cold water for centuries or or in cold water for centuries or or millennia. millennia. millennia. Here's a fun fact, boy.

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Here's a fun fact, boy. Here's a fun fact, boy. It's no wonder that babies are born and It's no wonder that babies are born and It's no wonder that babies are born and they can swim, but they can't run they can swim, but they can't run they can swim, but they can't run because to avoid predators, humans used because to avoid predators, humans used because to avoid predators, humans used to give birth in running water before to give birth in running water before to give birth in running water before hospitals. So, we're built we're built hospitals. So, we're built we're built hospitals. So, we're built we're built for cold run water. for cold run water. for cold run water. That's just in our DNA. That's just in That's just in our DNA. That's just in That's just in our DNA. That's just in our nature. So, this we're just going our nature. So, this we're just going our nature. So, this we're just going back to where we were. It's brilliant. back to where we were. It's brilliant. back to where we were. It's brilliant. >> Wow. By the way, I I am getting a little >> Wow. By the way, I I am getting a little >> Wow. By the way, I I am getting a little bit used to this, but it's still full of bit used to this, but it's still full of bit used to this, but it's still full of empty Frankie. Um, empty Frankie. Um, empty Frankie. Um, >> you want me to get in with this and come >> you want me to get in with this and come >> you want me to get in with this and come back in? back in? back in? >> Yeah, why not? Let's Let's pip it. >> Yeah, why not? Let's Let's pip it. >> Yeah, why not? Let's Let's pip it. >> So, you you have said you should get out >> So, you you have said you should get out >> So, you you have said you should get out of the tub to do a sauna. What's the of the tub to do a sauna. What's the of the tub to do a sauna. What's the process now? process now? process now? >> Yeah. Yeah. So, really, the best thing >> Yeah. Yeah. So, really, the best thing >> Yeah. Yeah. So, really, the best thing to do when getting out of the getting to do when getting out of the getting to do when getting out of the getting out of the tubs is to let your body warm out of the tubs is to let your body warm out of the tubs is to let your body warm itself up. Remember we said this is itself up. Remember we said this is itself up. Remember we said this is about biohacking. So what we really want about biohacking. So what we really want about biohacking. So what we really want to do is we want to now allow our body's to do is we want to now allow our body's to do is we want to now allow our body's natural systems to take place. Right? So natural systems to take place. Right? So natural systems to take place. Right? So what you'll start to feel is it'll be

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what you'll start to feel is it'll be what you'll start to feel is it'll be bit crampy in your legs. It'll feel bit crampy in your legs. It'll feel bit crampy in your legs. It'll feel chilly. It'll feel cold. Your body is chilly. It'll feel cold. Your body is chilly. It'll feel cold. Your body is now firing itself up burning brown fat. now firing itself up burning brown fat. now firing itself up burning brown fat. And now it is your oven. Your internal And now it is your oven. Your internal And now it is your oven. Your internal oven is on. And that's what you want to oven is on. And that's what you want to oven is on. And that's what you want to do. So we want to always take that rest do. So we want to always take that rest do. So we want to always take that rest between and not rush between and not rush between and not rush >> between hot and cold. So now for us it's >> between hot and cold. So now for us it's >> between hot and cold. So now for us it's not rushing, taking our time. That's why not rushing, taking our time. That's why not rushing, taking our time. That's why your skin's a bit pink. So and that's your skin's a bit pink. So and that's your skin's a bit pink. So and that's absolutely normal. That's that's normal absolutely normal. That's that's normal absolutely normal. That's that's normal for your skin to do that. for your skin to do that. for your skin to do that. >> And that's kind of what we want. Just >> And that's kind of what we want. Just >> And that's kind of what we want. Just want to let ourselves breathe off. want to let ourselves breathe off. want to let ourselves breathe off. >> Okay. [Music] Yeah. So, we just got out of the sauna Yeah. So, we just got out of the sauna Yeah. So, we just got out of the sauna where we just warmed ourselves back up where we just warmed ourselves back up where we just warmed ourselves back up and obviously went into the shower, and obviously went into the shower, and obviously went into the shower, rinse off those toxins to lower our skin rinse off those toxins to lower our skin rinse off those toxins to lower our skin temperature just a little bit. And now temperature just a little bit. And now temperature just a little bit. And now what we're going to do is we're going to

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what we're going to do is we're going to what we're going to do is we're going to get back in the tubs and we're going to get back in the tubs and we're going to get back in the tubs and we're going to continue this podcast. But for me, this continue this podcast. But for me, this continue this podcast. But for me, this is going to feel brutal because now is going to feel brutal because now is going to feel brutal because now we're going to have another extended we're going to have another extended we're going to have another extended period in the cold whilst talking, period in the cold whilst talking, period in the cold whilst talking, trying not to shiver and talk to you trying not to shiver and talk to you trying not to shiver and talk to you guys. So, you ready to do this? guys. So, you ready to do this? guys. So, you ready to do this? >> Frankie told me to maybe take a break, >> Frankie told me to maybe take a break, >> Frankie told me to maybe take a break, but I don't know. All right, let's go. >> Let's go all the way. All the way in. >> Let's go all the way. All the way in. All the way in. And that's the part where we call this And that's the part where we call this home. >> Okay. By the way, shout out to iPhone >> Okay. By the way, shout out to iPhone after water. Endorsement deal right there. >> All right. So, we're getting into uh >> All right. So, we're getting into uh Greg, you're partnering with UF and

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Greg, you're partnering with UF and Greg, you're partnering with UF and OKAP. Why is science and research OKAP. Why is science and research OKAP. Why is science and research important important to fight? important important to fight? important important to fight? >> I told you hold, right? >> I told you hold, right? >> I told you hold, right? >> Yes. >> Yes. >> Yes. >> Um so, for us, we're partnering with U >> Um so, for us, we're partnering with U >> Um so, for us, we're partnering with U of because we believe that although this of because we believe that although this of because we believe that although this is an ancient um thing to do, there's is an ancient um thing to do, there's is an ancient um thing to do, there's really not a lot of studies out there. really not a lot of studies out there. really not a lot of studies out there. There is a lot of studies on cryotherapy There is a lot of studies on cryotherapy There is a lot of studies on cryotherapy which is being cold and there are a lot which is being cold and there are a lot which is being cold and there are a lot of studies on pyrotherapy which is sauna of studies on pyrotherapy which is sauna of studies on pyrotherapy which is sauna or being hot. Not really a lot in both. or being hot. Not really a lot in both. or being hot. Not really a lot in both. So what we're doing is we're providing a So what we're doing is we're providing a So what we're doing is we're providing a place that research people can come and place that research people can come and place that research people can come and study the effects scientifically of study the effects scientifically of study the effects scientifically of what's happening with the body doing what's happening with the body doing what's happening with the body doing this. And selfishly this. And selfishly this. And selfishly because the data isn't out there. We're because the data isn't out there. We're because the data isn't out there. We're gonna we're gonna create the data. We're gonna we're gonna create the data. We're gonna we're gonna create the data. We're gonna we're going to do the study here. gonna we're going to do the study here. gonna we're going to do the study here. How are you feeling? How are you feeling? How are you feeling? >> I'm feeling cold. Which segus into my >> I'm feeling cold. Which segus into my >> I'm feeling cold. Which segus into my next question. What are the kind of next question. What are the kind of next question. What are the kind of results that people are feeling? Uh

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results that people are feeling? Uh results that people are feeling? Uh seeing physical, mental, seeing physical, mental, seeing physical, mental, >> emotional. >> emotional. >> emotional. >> Yeah. >> Yeah. >> As I grab Frankie here. Um so the >> As I grab Frankie here. Um so the >> As I grab Frankie here. Um so the physical results that you can expect fat physical results that you can expect fat physical results that you can expect fat burning, muscle uh tension, burning, muscle uh tension, burning, muscle uh tension, um an overall reduction in cortisol in um an overall reduction in cortisol in um an overall reduction in cortisol in the body, mental the resilience of the the body, mental the resilience of the the body, mental the resilience of the stresses that happen on a daily basis. stresses that happen on a daily basis. stresses that happen on a daily basis. In doing this, what we're doing is we're In doing this, what we're doing is we're In doing this, what we're doing is we're teaching the body how to deal with teaching the body how to deal with teaching the body how to deal with stress. So that panic that you're stress. So that panic that you're stress. So that panic that you're feeling, that cold, that chill, taking feeling, that cold, that chill, taking feeling, that cold, that chill, taking the mind to a place where it's not the mind to a place where it's not the mind to a place where it's not affecting you, that's why contrast affecting you, that's why contrast affecting you, that's why contrast therapy helps in both physical and therapy helps in both physical and therapy helps in both physical and mental. And obviously with Frank, that's mental. And obviously with Frank, that's mental. And obviously with Frank, that's a that's really for everyday people, athletes, really for everyday people, athletes, all of the above. Like I mean what's all of the above. Like I mean what's all of the above. Like I mean what's sort of like your int your intention

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sort of like your int your intention sort of like your int your intention >> this >> this >> this the common misconception of this just the common misconception of this just the common misconception of this just about this is for anybody that's having about this is for anybody that's having about this is for anybody that's having any form of stress in their life. This any form of stress in their life. This any form of stress in their life. This will help you to reeregulate your stress will help you to reeregulate your stress will help you to reeregulate your stress so quickly. And the really crazy thing so quickly. And the really crazy thing so quickly. And the really crazy thing is we can do that in 75 minutes and is we can do that in 75 minutes and is we can do that in 75 minutes and you'll be reeregulated for two to three you'll be reeregulated for two to three you'll be reeregulated for two to three days. days. days. So, taking 75 minutes twice a week, So, taking 75 minutes twice a week, So, taking 75 minutes twice a week, deregulating your body, getting you back deregulating your body, getting you back deregulating your body, getting you back down to where you're at. We don't really down to where you're at. We don't really down to where you're at. We don't really see a benefit in doing it repeatedly see a benefit in doing it repeatedly see a benefit in doing it repeatedly more than once a day, but two to three more than once a day, but two to three more than once a day, but two to three times a week. Amazing. >> How does community >> How does community uh play into your business? Like the uh play into your business? Like the uh play into your business? Like the neighborhood? We're in the High Park neighborhood? We're in the High Park neighborhood? We're in the High Park area. So, a beautiful neighborhood, a area. So, a beautiful neighborhood, a area. So, a beautiful neighborhood, a beautiful vibe. as community bring. beautiful vibe. as community bring. beautiful vibe. as community bring. >> Yeah. So, we've got an amazing community >> Yeah. So, we've got an amazing community >> Yeah. So, we've got an amazing community in the High Park area and I think

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in the High Park area and I think in the High Park area and I think in in here you're definitely in in in here you're definitely in in in here you're definitely in yourself. yourself. yourself. In the sauna, you have this ability to In the sauna, you have this ability to In the sauna, you have this ability to be in a social setting, to have the most be in a social setting, to have the most be in a social setting, to have the most amazing conversations in the sauna, to amazing conversations in the sauna, to amazing conversations in the sauna, to have the most amazing sense of community have the most amazing sense of community have the most amazing sense of community and connection with each other when and connection with each other when and connection with each other when you're in the sauna. So, we have you're in the sauna. So, we have you're in the sauna. So, we have connection connection connection with other people in the sauna. You have with other people in the sauna. You have with other people in the sauna. You have connection with yourself when you're in connection with yourself when you're in connection with yourself when you're in here. There is no there's you and I are here. There is no there's you and I are here. There is no there's you and I are talking. talking. talking. >> Yeah. As you're talking there's great >> Yeah. As you're talking there's great >> Yeah. As you're talking there's great people here that were, you know, make up people here that were, you know, make up people here that were, you know, make up a great community. a great community. a great community. >> Yeah. The guys just coming in and >> Yeah. The guys just coming in and >> Yeah. The guys just coming in and hanging out doing the session. hanging out doing the session. hanging out doing the session. >> Everyone seems positive here. You seem >> Everyone seems positive here. You seem >> Everyone seems positive here. You seem to attract a lot of positive good to attract a lot of positive good to attract a lot of positive good people. That's by design. people. That's by design. people. That's by design. >> Yeah. You know what? We we are so >> Yeah. You know what? We we are so >> Yeah. You know what? We we are so fortunate here where we genuinely have a fortunate here where we genuinely have a fortunate here where we genuinely have a great community of people coming. great community of people coming. great community of people coming. I think what happens is I think what happens is I think what happens is once people get used to doing contrast once people get used to doing contrast once people get used to doing contrast therapy then a natural calmness starts

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therapy then a natural calmness starts therapy then a natural calmness starts to come into place. And we always say to come into place. And we always say to come into place. And we always say the problems are out there not in here the problems are out there not in here the problems are out there not in here because there's no space. There's no because there's no space. There's no because there's no space. There's no space for problems or so. Now it's starting to get a bit cold. Now it's starting to get a bit cold. >> Yes. >> Yes. >> This is This is like wing number eight >> This is This is like wing number eight >> This is This is like wing number eight in Spicy Hot. in Spicy Hot. in Spicy Hot. >> Yeah. >> Yeah. >> The coffee shop, the tea. Like I mean >> The coffee shop, the tea. Like I mean >> The coffee shop, the tea. Like I mean what was your thought process of what was your thought process of what was your thought process of including that? Like I just think it's including that? Like I just think it's including that? Like I just think it's such a cherry on the ice cream. such a cherry on the ice cream. such a cherry on the ice cream. >> Yeah. You know I I when I was doing >> Yeah. You know I I when I was doing >> Yeah. You know I I when I was doing contrast, you know, I I I hunt these contrast, you know, I I I hunt these contrast, you know, I I I hunt these things out when I'm traveling. It was things out when I'm traveling. It was things out when I'm traveling. It was one of those things that I always crave. one of those things that I always crave. one of those things that I always crave. I crave some things that we crave a I crave some things that we crave a I crave some things that we crave a coffee afterwards just to be able to sit coffee afterwards just to be able to sit coffee afterwards just to be able to sit down outside down outside down outside doing this and just to be and just to doing this and just to be and just to doing this and just to be and just to sit and just to relax and just to we sit and just to relax and just to we sit and just to relax and just to we call it integration and all it means is

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call it integration and all it means is call it integration and all it means is just allowing yourself to just be in the just allowing yourself to just be in the just allowing yourself to just be in the moment. So integration is just a posh moment. So integration is just a posh moment. So integration is just a posh way of saying just being in the moment. way of saying just being in the moment. way of saying just being in the moment. uh growth. By the way, my my facial uh growth. By the way, my my facial uh growth. By the way, my my facial expressions is not because of your expressions is not because of your expressions is not because of your answers, good or bad. It's just water. answers, good or bad. It's just water. answers, good or bad. It's just water. That's why it's because the audience That's why it's because the audience That's why it's because the audience realize the facial expression you're realize the facial expression you're realize the facial expression you're seeing is not because of the answers. seeing is not because of the answers. seeing is not because of the answers. >> Yeah. This is this is real. This is real >> Yeah. This is this is real. This is real >> Yeah. This is this is real. This is real life. This is not acting. This is life. This is not acting. This is life. This is not acting. This is you mentioned growth. you mentioned growth. you mentioned growth. >> Yes. >> Yes. >> What's next for revive in Canada? >> What's next for revive in Canada? >> What's next for revive in Canada? >> So, we want to have 20 revives across >> So, we want to have 20 revives across >> So, we want to have 20 revives across Canada. Um, and the big bold dream is to Canada. Um, and the big bold dream is to Canada. Um, and the big bold dream is to buy a mountain one day in South America buy a mountain one day in South America buy a mountain one day in South America and to build the world's first contrast and to build the world's first contrast and to build the world's first contrast therapy studio in a mountain site. So, therapy studio in a mountain site. So, therapy studio in a mountain site. So, have the sauna built into a cave and have the sauna built into a cave and have the sauna built into a cave and have the uh have the cold water being have the uh have the cold water being have the uh have the cold water being natural from mountain. That's that's the natural from mountain. That's that's the natural from mountain. That's that's the big whole dream. big whole dream. big whole dream. >> Final question. >> Final question. >> Final question. >> Yeah. >> Yeah. >> And by the way, you've been great, by

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>> And by the way, you've been great, by >> And by the way, you've been great, by the way. It it's like you're a the way. It it's like you're a the way. It it's like you're a professional. and you're into these professional. and you're into these professional. and you're into these themselves all the time, but what would themselves all the time, but what would themselves all the time, but what would be what's your what's the words of be what's your what's the words of be what's your what's the words of wisdom you would give um to people that wisdom you would give um to people that wisdom you would give um to people that are thinking about it, considering it, are thinking about it, considering it, are thinking about it, considering it, looking at my facial expressions as I in looking at my facial expressions as I in looking at my facial expressions as I in this pub? What would you say to someone this pub? What would you say to someone this pub? What would you say to someone that's considering this? that's considering this? that's considering this? >> Okay. Um here's what I'd say. >> Okay. Um here's what I'd say. >> Okay. Um here's what I'd say. Come down, see us. Come and see the Come down, see us. Come and see the Come down, see us. Come and see the team. we do on a daily basis. We have team. we do on a daily basis. We have team. we do on a daily basis. We have intro sessions. intro sessions. intro sessions. Contrast therapy doesn't need to be Contrast therapy doesn't need to be Contrast therapy doesn't need to be arduous. It doesn't need to be a pain. arduous. It doesn't need to be a pain. arduous. It doesn't need to be a pain. It doesn't need to be breaking the ice It doesn't need to be breaking the ice It doesn't need to be breaking the ice on tubs. Be kind to yourself. Come and on tubs. Be kind to yourself. Come and on tubs. Be kind to yourself. Come and try it. Come try it with us. I can't try it. Come try it with us. I can't try it. Come try it with us. I can't tell you what other people do. I can tell you what other people do. I can tell you what other people do. I can tell you how we are at Revive. Um, we tell you how we are at Revive. Um, we tell you how we are at Revive. Um, we have an amazing team who look after have an amazing team who look after have an amazing team who look after people, who care about people, and who

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people, who care about people, and who people, who care about people, and who genuinely care about the community that genuinely care about the community that genuinely care about the community that we're building. So, come down, try it we're building. So, come down, try it we're building. So, come down, try it out, and uh see the big difference for out, and uh see the big difference for out, and uh see the big difference for yourself. What we are doing is quite yourself. What we are doing is quite yourself. What we are doing is quite extreme. This is not what we would extreme. This is not what we would extreme. This is not what we would advise people to do. advise people to do. advise people to do. But I think you and I are both as both But I think you and I are both as both But I think you and I are both as both as crazy as each other. And uh when you as crazy as each other. And uh when you as crazy as each other. And uh when you came up with the crazy idea, I just was came up with the crazy idea, I just was came up with the crazy idea, I just was crazy back and said, "Yes, why why not crazy back and said, "Yes, why why not crazy back and said, "Yes, why why not Esther?" So come in, try it, and uh see Esther?" So come in, try it, and uh see Esther?" So come in, try it, and uh see for yourself. for yourself. for yourself. >> I'm not going to lie. I thought you were >> I'm not going to lie. I thought you were >> I'm not going to lie. I thought you were going to stay in this podcast interview going to stay in this podcast interview going to stay in this podcast interview idea. I might have thought maybe it'll idea. I might have thought maybe it'll idea. I might have thought maybe it'll be okay if you say no, be okay if you say no, be okay if you say no, >> but you didn't. No, >> but you didn't. No, >> but you didn't. No, >> they were here. Um if you could I know >> they were here. Um if you could I know >> they were here. Um if you could I know this is a bonus question. I said that this is a bonus question. I said that this is a bonus question. I said that live and I lied. This is not that wasn't live and I lied. This is not that wasn't live and I lied. This is not that wasn't the last question. What would be that the last question. What would be that the last question. What would be that perfect Drupal review that you would perfect Drupal review that you would perfect Drupal review that you would hope the customer gets from the hope the customer gets from the hope the customer gets from the entrance, from them showering to having entrance, from them showering to having entrance, from them showering to having tea to the getting in the tubs, meeting

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tea to the getting in the tubs, meeting tea to the getting in the tubs, meeting your great staff? What is that real hope your great staff? What is that real hope your great staff? What is that real hope that you want a customer to get that you want a customer to get that you want a customer to get experience say about you? >> I'd I'd like a Google review of how I >> I'd I'd like a Google review of how I see contrast, which is it's changed my see contrast, which is it's changed my see contrast, which is it's changed my outlook on the world. outlook on the world. outlook on the world. And it sounds corny and it sounds cy, And it sounds corny and it sounds cy, And it sounds corny and it sounds cy, but I promise you tomorrow there's going but I promise you tomorrow there's going but I promise you tomorrow there's going to be nothing that's going to annoy you. to be nothing that's going to annoy you. to be nothing that's going to annoy you. You're going to sleep like a baby. You're going to sleep like a baby. You're going to sleep like a baby. Nothing's going to annoy you. You're Nothing's going to annoy you. You're Nothing's going to annoy you. You're reregulated. You're back to where you reregulated. You're back to where you reregulated. You're back to where you should be. And should be. And should be. And that's really where it's at. So, in that's really where it's at. So, in that's really where it's at. So, in giving us a Google review, not at the giving us a Google review, not at the giving us a Google review, not at the desk. We don't do that stuff. Give us a desk. We don't do that stuff. Give us a desk. We don't do that stuff. Give us a Google review the next day and tell tell Google review the next day and tell tell Google review the next day and tell tell me how you feel because I promise you me how you feel because I promise you me how you feel because I promise you you're going to have the most amazing you're going to have the most amazing you're going to have the most amazing sleep. You're going to feel a million sleep. You're going to feel a million sleep. You're going to feel a million dollars tomorrow. dollars tomorrow. dollars tomorrow. >> We can keep this part or not, but I was >> We can keep this part or not, but I was >> We can keep this part or not, but I was here a month or so ago with my

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here a month or so ago with my here a month or so ago with my girlfriend. girlfriend. girlfriend. >> Yeah. >> Yeah. >> And I was scared. I didn't know what she >> And I was scared. I didn't know what she >> And I was scared. I didn't know what she was getting into. But we were in here was getting into. But we were in here was getting into. But we were in here for an hour and a half. The staff was for an hour and a half. The staff was for an hour and a half. The staff was great to us. great to us. great to us. I had an amazing sleep and I was saying I had an amazing sleep and I was saying I had an amazing sleep and I was saying this is like a placebo effect because I this is like a placebo effect because I this is like a placebo effect because I woke up in the morning feeling like I woke up in the morning feeling like I woke up in the morning feeling like I could take on the world that I could run could take on the world that I could run could take on the world that I could run through a building and just be Superman. through a building and just be Superman. through a building and just be Superman. Like I felt in a way that never felt in Like I felt in a way that never felt in Like I felt in a way that never felt in a long time. Like if you come and do a long time. Like if you come and do a long time. Like if you come and do this in the morning to wake up and you this in the morning to wake up and you this in the morning to wake up and you finish on cold, you'll be super charged finish on cold, you'll be super charged finish on cold, you'll be super charged for the day. If you come in the for the day. If you come in the for the day. If you come in the afternoon evening and you end on warm, afternoon evening and you end on warm, afternoon evening and you end on warm, you will sleep like a baby. Absolute you will sleep like a baby. Absolute you will sleep like a baby. Absolute baby. So this is biohacking at its baby. So this is biohacking at its baby. So this is biohacking at its finest. It's not placebo. It is your finest. It's not placebo. It is your finest. It's not placebo. It is your body is doing this. Your body is body is doing this. Your body is body is doing this. Your body is regulating it. So regulating it. So regulating it. So >> thank you very >> thank you very >> thank you very such an amazing beautiful experience. I such an amazing beautiful experience. I such an amazing beautiful experience. I I can't thank you enough for this.

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I can't thank you enough for this. I can't thank you enough for this. >> Should we get out? >> Should we get out? >> Should we get out? >> Oh, yes. [Music] Well, thank you, Greg, for giving me Well, thank you, Greg, for giving me Well, thank you, Greg, for giving me this beautiful opportunity of checking this beautiful opportunity of checking this beautiful opportunity of checking out Revive and getting into a cold out Revive and getting into a cold out Revive and getting into a cold plunge. I have to say this is so far my plunge. I have to say this is so far my plunge. I have to say this is so far my most interesting podcast interview yet. most interesting podcast interview yet. most interesting podcast interview yet. So, again, thank you to all the staff. So, again, thank you to all the staff. So, again, thank you to all the staff. Greg, Revive, thank you to you watching. Greg, Revive, thank you to you watching. Greg, Revive, thank you to you watching. Bye, everyone. Bye, everyone. Bye, everyone. >> Looks like we >> Looks like we >> Looks like we look look look my baby. my baby. my baby. This would be took the long. This would be took the long. This would be took the long. >> You're filming, aren't you? >> You're filming, aren't you? >> You're filming, aren't you? >> Yeah. >> Yeah. >> Brilliant. Thank you. >> Brilliant. Thank you. >> Brilliant. Thank you. >> Good.