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Hi there. Just before we get into this Hi there. Just before we get into this week's episode of the Midlife Mentors week's episode of the Midlife Mentors week's episode of the Midlife Mentors podcast, I wanted to share the exciting podcast, I wanted to share the exciting podcast, I wanted to share the exciting news that my book by Synergy Publishing news that my book by Synergy Publishing news that my book by Synergy Publishing is now available on Amazon. And if is now available on Amazon. And if is now available on Amazon. And if you're in the UK at Water St. Smiths, you're in the UK at Water St. Smiths, you're in the UK at Water St. Smiths, Blackwells, and other good bookshops, Blackwells, and other good bookshops, Blackwells, and other good bookshops, the Midlife Male Handbook, a man's guide the Midlife Male Handbook, a man's guide the Midlife Male Handbook, a man's guide to thriving through anor is 3 years in to thriving through anor is 3 years in to thriving through anor is 3 years in the making. inspired by my own struggles the making. inspired by my own struggles the making. inspired by my own struggles when I hit my late 40s and also because when I hit my late 40s and also because when I hit my late 40s and also because I see so many midlife men suffering in I see so many midlife men suffering in I see so many midlife men suffering in silence. I couldn't find anything out silence. I couldn't find anything out silence. I couldn't find anything out there that explained what was happening there that explained what was happening there that explained what was happening to me or more importantly how to make to me or more importantly how to make to me or more importantly how to make positive changes. So I wrote this book positive changes. So I wrote this book positive changes. So I wrote this book for myself and all the other midlife men for myself and all the other midlife men for myself and all the other midlife men out there who might be feeling lost, out there who might be feeling lost, out there who might be feeling lost, isolated or depressed or are suffering isolated or depressed or are suffering isolated or depressed or are suffering from low energy, weight gain and a from low energy, weight gain and a from low energy, weight gain and a decreasing confidence that's affecting decreasing confidence that's affecting decreasing confidence that's affecting their personal and professional life. My their personal and professional life. My their personal and professional life. My book explains what's going on based on book explains what's going on based on book explains what's going on based on the latest scientific research, and I've the latest scientific research, and I've the latest scientific research, and I've also included a 30-day action plan to also included a 30-day action plan to also included a 30-day action plan to help busy men regain control and feel help busy men regain control and feel help busy men regain control and feel like themselves again. The Midlife Mail like themselves again. The Midlife Mail like themselves again. The Midlife Mail Handbook is available now. Head to All Handbook is available now. Head to All Handbook is available now. Head to All Good Bookshops or check the show notes Good Bookshops or check the show notes Good Bookshops or check the show notes for for for details. If you've been following us for
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details. If you've been following us for details. If you've been following us for a while, you'll know that we love a good a while, you'll know that we love a good a while, you'll know that we love a good old plunge. So, when the opportunity old plunge. So, when the opportunity old plunge. So, when the opportunity came up to speak to Dan Bosworth, came up to speak to Dan Bosworth, came up to speak to Dan Bosworth, founder of Ice Bath Company, Brass founder of Ice Bath Company, Brass founder of Ice Bath Company, Brass Monkeys, we leapt at it. We cover Dan's Monkeys, we leapt at it. We cover Dan's Monkeys, we leapt at it. We cover Dan's own journey into cold water therapy, the own journey into cold water therapy, the own journey into cold water therapy, the mental and physical improvements he mental and physical improvements he mental and physical improvements he experienced, and the multitude of experienced, and the multitude of experienced, and the multitude of benefits cold water immersion can benefits cold water immersion can benefits cold water immersion can provide. From starting out an old chest provide. From starting out an old chest provide. From starting out an old chest freezer in his garage to building a freezer in his garage to building a freezer in his garage to building a brand that's supplying commercialized brand that's supplying commercialized brand that's supplying commercialized bath units globally, this is a really bath units globally, this is a really bath units globally, this is a really inspirational story, not to mention inspirational story, not to mention inspirational story, not to mention educational. So, take a listen. Hi, I'm James Davis. And I'm Cla Davis. Hi, I'm James Davis. And I'm Cla Davis. We're the Midlife Mentors here to lift We're the Midlife Mentors here to lift We're the Midlife Mentors here to lift the lid on how to achieve health and the lid on how to achieve health and the lid on how to achieve health and happiness the balanced nononsense way. [Music] [Music] [Applause]
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[Music] Hello and welcome to another episode of Hello and welcome to another episode of Hello and welcome to another episode of the midlife mentors with me James and me the midlife mentors with me James and me the midlife mentors with me James and me Cla. We have a very exciting guest. Cla. We have a very exciting guest. Cla. We have a very exciting guest. Really excited to share this interview Really excited to share this interview Really excited to share this interview with you today but we were just saying with you today but we were just saying with you today but we were just saying before we went on we were like oh at the before we went on we were like oh at the before we went on we were like oh at the beginning we share a little bit about beginning we share a little bit about beginning we share a little bit about what we've been up to but I can't what we've been up to but I can't what we've been up to but I can't remember what we've been up to. So, remember what we've been up to. So, remember what we've been up to. So, well, a lot of a lot of planning well, a lot of a lot of planning well, a lot of a lot of planning actually going out. So, um my new actually going out. So, um my new actually going out. So, um my new website has just launched. Oh, yeah. website has just launched. Oh, yeah. website has just launched. Oh, yeah. Okay. So, that's a big thing. So, the Okay. So, that's a big thing. So, the Okay. So, that's a big thing. So, the new website I'm going to get told off new website I'm going to get told off new website I'm going to get told off now. Yeah. Um and of course, we have the now. Yeah. Um and of course, we have the now. Yeah. Um and of course, we have the the book launch tomorrow. So, my book the book launch tomorrow. So, my book the book launch tomorrow. So, my book launch is tomorrow. I'm very excited launch is tomorrow. I'm very excited launch is tomorrow. I'm very excited about that. Dan in Hoben. Yeah. about that. Dan in Hoben. Yeah. about that. Dan in Hoben. Yeah. Journalists. Celebs. Celebs Journalists. Celebs. Celebs Journalists. Celebs. Celebs always sounds a bit silly. So, so the always sounds a bit silly. So, so the always sounds a bit silly. So, so the glamour, you know, I'll be rushing out glamour, you know, I'll be rushing out glamour, you know, I'll be rushing out and trying to buy massive bags of crisps
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and trying to buy massive bags of crisps and trying to buy massive bags of crisps and snacks. Who who will? It's not just and snacks. Who who will? It's not just and snacks. Who who will? It's not just you. I'll be chasing around and some you. I'll be chasing around and some you. I'll be chasing around and some fizz of course. Yeah. Yeah, exactly. So, fizz of course. Yeah. Yeah, exactly. So, fizz of course. Yeah. Yeah, exactly. So, yeah, really excited about the book yeah, really excited about the book yeah, really excited about the book launch tomorrow. And yes, you've launch tomorrow. And yes, you've launch tomorrow. And yes, you've launched your website which is all launched your website which is all launched your website which is all around what? It's all around um male around what? It's all around um male around what? It's all around um male mental and emotional health particularly mental and emotional health particularly mental and emotional health particularly at midlife talking about andropause and at midlife talking about andropause and at midlife talking about andropause and the effects of low testosterone. So the effects of low testosterone. So the effects of low testosterone. So really, you find out more information really, you find out more information really, you find out more information there. You can download the opening of there. You can download the opening of there. You can download the opening of the book from the website as well, so the book from the website as well, so the book from the website as well, so you get an idea of what Midlife Mail you get an idea of what Midlife Mail you get an idea of what Midlife Mail Handbook's all about. And yeah, it's all Handbook's all about. And yeah, it's all Handbook's all about. And yeah, it's all just exciting stuff at the moment. And just exciting stuff at the moment. And just exciting stuff at the moment. And then we're speaking at the Idol Home then we're speaking at the Idol Home then we're speaking at the Idol Home Exhibition a lot. Oh, yes. All weekend Exhibition a lot. Oh, yes. All weekend Exhibition a lot. Oh, yes. All weekend and all next weekend. And then I've got and all next weekend. And then I've got and all next weekend. And then I've got my half marathon. I'm just thinking my half marathon. I'm just thinking my half marathon. I'm just thinking maybe our guest will be there, you know, maybe our guest will be there, you know, maybe our guest will be there, you know, with with what he does. Maybe he'll be with with what he does. Maybe he'll be with with what he does. Maybe he'll be at the Ideal. Maybe we'll find out in a at the Ideal. Maybe we'll find out in a at the Ideal. Maybe we'll find out in a minute. Yes. And then but let's not skip minute. Yes. And then but let's not skip minute. Yes. And then but let's not skip over the fact that I'm about to do my over the fact that I'm about to do my over the fact that I'm about to do my half marathon. Yeah. So, you're very half marathon. Yeah. So, you're very half marathon. Yeah. So, you're very proud that you did your last your last proud that you did your last your last proud that you did your last your last long training run. So, you've got one long training run. So, you've got one long training run. So, you've got one gentle 5K and then you've got the actual gentle 5K and then you've got the actual gentle 5K and then you've got the actual event next. No, I've got a few more runs event next. No, I've got a few more runs event next. No, I've got a few more runs than that, but yeah. Yeah. Yeah. Yeah. than that, but yeah. Yeah. Yeah. Yeah. than that, but yeah. Yeah. Yeah. Yeah. So, London Landmarks. It's going to be
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So, London Landmarks. It's going to be So, London Landmarks. It's going to be epic and really amazing. I'm running for epic and really amazing. I'm running for epic and really amazing. I'm running for MS Society because my brother has um MS MS Society because my brother has um MS MS Society because my brother has um MS and is suddenly in a wheelchair, but I and is suddenly in a wheelchair, but I and is suddenly in a wheelchair, but I hope he's going to make it up to hope he's going to make it up to hope he's going to make it up to actually watch it. Um so, that'll be actually watch it. Um so, that'll be actually watch it. Um so, that'll be amazing. But there we are. Let's not amazing. But there we are. Let's not amazing. But there we are. Let's not keep our guests waiting anymore. Um keep our guests waiting anymore. Um keep our guests waiting anymore. Um let's crack on. Yes, let's go. Now, as let's crack on. Yes, let's go. Now, as let's crack on. Yes, let's go. Now, as you all know, we have played around with you all know, we have played around with you all know, we have played around with the with the cold therapy and ice the with the cold therapy and ice the with the cold therapy and ice plunging ourselves. So, we're really plunging ourselves. So, we're really plunging ourselves. So, we're really excited to have our guest today. We love excited to have our guest today. We love excited to have our guest today. We love it. Got Dan Bosenworth, who is the it. Got Dan Bosenworth, who is the it. Got Dan Bosenworth, who is the founder of Brass Monkey, the ice bath founder of Brass Monkey, the ice bath founder of Brass Monkey, the ice bath company. Dan, welcome. Hi. Thank you for company. Dan, welcome. Hi. Thank you for company. Dan, welcome. Hi. Thank you for having me. And great news on your book having me. And great news on your book having me. And great news on your book as well. That sounds a really as well. That sounds a really as well. That sounds a really interesting uh topic that I should be interesting uh topic that I should be interesting uh topic that I should be paying attention to. Oh, thank you. paying attention to. Oh, thank you. paying attention to. Oh, thank you. Well, I can send you a copy if you like. Well, I can send you a copy if you like. Well, I can send you a copy if you like. Yeah, I'd love to. Yeah. Yeah. Yeah. So Yeah, I'd love to. Yeah. Yeah. Yeah. So Yeah, I'd love to. Yeah. Yeah. Yeah. So have you have you been using the ice have you have you been using the ice have you have you been using the ice bath in training then in your recovery? bath in training then in your recovery? bath in training then in your recovery? Unfortunately living in central London Unfortunately living in central London Unfortunately living in central London in a flat we don't have space ice bath. in a flat we don't have space ice bath. in a flat we don't have space ice bath. So we we have got the hamster heath So we we have got the hamster heath So we we have got the hamster heath ponds which we sometimes go in and well ponds which we sometimes go in and well ponds which we sometimes go in and well they can sit at between one or I think
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they can sit at between one or I think they can sit at between one or I think they're about 9 or 10 at the moment. they're about 9 or 10 at the moment. they're about 9 or 10 at the moment. Yeah. Yeah. Typically. Yeah. 7°. Yeah. Yeah. Yeah. Typically. Yeah. 7°. Yeah. Yeah. Yeah. Typically. Yeah. 7°. Yeah. It was a bit frightening. We didn't do It was a bit frightening. We didn't do It was a bit frightening. We didn't do so much winter swimming this year, but so much winter swimming this year, but so much winter swimming this year, but the winter before we were going three the winter before we were going three the winter before we were going three times a week. And um we just set times a week. And um we just set times a week. And um we just set ourselves the goal to go three times a ourselves the goal to go three times a ourselves the goal to go three times a week. But there was there was quite a week. But there was there was quite a week. But there was there was quite a few days actually when it was icy and few days actually when it was icy and few days actually when it was icy and they were breaking the ice and we were they were breaking the ice and we were they were breaking the ice and we were like, "Are we completely mental?" Cuz like, "Are we completely mental?" Cuz like, "Are we completely mental?" Cuz obviously there's you're in the middle obviously there's you're in the middle obviously there's you're in the middle of Hampton Heath and it takes you so of Hampton Heath and it takes you so of Hampton Heath and it takes you so long to get in it, then you're only in long to get in it, then you're only in long to get in it, then you're only in it for a little while and then the time it for a little while and then the time it for a little while and then the time it takes you to get dressed and warm it takes you to get dressed and warm it takes you to get dressed and warm again. It just Yeah, it was the walk again. It just Yeah, it was the walk again. It just Yeah, it was the walk back home that was a bit of the killer. back home that was a bit of the killer. back home that was a bit of the killer. The walk back home was horrendous. Yeah, The walk back home was horrendous. Yeah, The walk back home was horrendous. Yeah, it's not it's not a great use of time in it's not it's not a great use of time in it's not it's not a great use of time in busy lives, is it? It's great if you've busy lives, is it? It's great if you've busy lives, is it? It's great if you've got a lot of time to kill, but it's it's got a lot of time to kill, but it's it's got a lot of time to kill, but it's it's often not practical. And it's keeping often not practical. And it's keeping often not practical. And it's keeping safe in those situations as well. you safe in those situations as well. you safe in those situations as well. you know, I've done obviously I think I know, I've done obviously I think I know, I've done obviously I think I think dipping in cold dipping in nature think dipping in cold dipping in nature think dipping in cold dipping in nature is the best. I mean, there is no is the best. I mean, there is no is the best. I mean, there is no question of that. Um, just the whole question of that. Um, just the whole question of that. Um, just the whole grounding of it, the experience if grounding of it, the experience if grounding of it, the experience if you're lucky enough the sunshine and and
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you're lucky enough the sunshine and and you're lucky enough the sunshine and and all the rest of it, but there is that all the rest of it, but there is that all the rest of it, but there is that trade-off of just keeping safe, isn't trade-off of just keeping safe, isn't trade-off of just keeping safe, isn't there? And it can go wrong quickly. there? And it can go wrong quickly. there? And it can go wrong quickly. Yeah. Making sure you're with a buddy. Yeah. Making sure you're with a buddy. Yeah. Making sure you're with a buddy. Yeah. Yeah. Well, this is where your Yeah. Yeah. Well, this is where your Yeah. Yeah. Well, this is where your product, your amazing product comes in. product, your amazing product comes in. product, your amazing product comes in. We have actually used it. So, there was We have actually used it. So, there was We have actually used it. So, there was a um sauna. It's Rob Dank. The guy a um sauna. It's Rob Dank. The guy a um sauna. It's Rob Dank. The guy behind Sunday best had this popup sauna behind Sunday best had this popup sauna behind Sunday best had this popup sauna and Ice Plunge up at King's Cross and we and Ice Plunge up at King's Cross and we and Ice Plunge up at King's Cross and we went and they had like a like a double went and they had like a like a double went and they had like a like a double brass. Yeah, the commercial unit. Yeah. brass. Yeah, the commercial unit. Yeah. brass. Yeah, the commercial unit. Yeah. Yeah, we loan them that for the I think Yeah, we loan them that for the I think Yeah, we loan them that for the I think it was the month, wasn't it? And yes, it was the month, wasn't it? And yes, it was the month, wasn't it? And yes, six weeks or so. Yeah, it was really six weeks or so. Yeah, it was really six weeks or so. Yeah, it was really really good. So, so Dan, tell us how did really good. So, so Dan, tell us how did really good. So, so Dan, tell us how did you become interested in cold water you become interested in cold water you become interested in cold water therapy and what took you from kind of therapy and what took you from kind of therapy and what took you from kind of oh, I'm interested to I'm going to oh, I'm interested to I'm going to oh, I'm interested to I'm going to actually found a company to build these actually found a company to build these actually found a company to build these things. It's very much a scratch your things. It's very much a scratch your things. It's very much a scratch your own itch story really genuinely. So, um own itch story really genuinely. So, um own itch story really genuinely. So, um I guess I guess I guess the the the short backstory is I worked the the the short backstory is I worked the the the short backstory is I worked uh in a in a quite typically intensive uh in a in a quite typically intensive uh in a in a quite typically intensive career in
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career in career in marketing which included then start uh marketing which included then start uh marketing which included then start uh starting my own agency with a couple of starting my own agency with a couple of starting my own agency with a couple of other guys and all the fun and games of other guys and all the fun and games of other guys and all the fun and games of running your own business which can be running your own business which can be running your own business which can be you know obviously take its toll and I you know obviously take its toll and I you know obviously take its toll and I ended up in um you know obviously ended up in um you know obviously ended up in um you know obviously dealing with a lot of that. you know dealing with a lot of that. you know dealing with a lot of that. you know what what really I guess was uh what what really I guess was uh what what really I guess was uh categorized as burnout ultimately I categorized as burnout ultimately I categorized as burnout ultimately I didn't know that at the time it didn't didn't know that at the time it didn't didn't know that at the time it didn't feel like I had a thing that required a feel like I had a thing that required a feel like I had a thing that required a label at the time I just felt exhausted label at the time I just felt exhausted label at the time I just felt exhausted and detached and and detached and and detached and um not in the room not in the room a lot um not in the room not in the room a lot um not in the room not in the room a lot of the time and and and it caused of the time and and and it caused of the time and and and it caused friction with my wife cuz she would say friction with my wife cuz she would say friction with my wife cuz she would say you know you're not in the room a lot you know you're not in the room a lot you know you're not in the room a lot and that that used to really [ __ ] and that that used to really [ __ ] and that that used to really [ __ ] annoy me if I'm honest because I felt annoy me if I'm honest because I felt annoy me if I'm honest because I felt like I was working hard. I was in the like I was working hard. I was in the like I was working hard. I was in the room but she was saying I was you know room but she was saying I was you know room but she was saying I was you know and and and balancing work and life and and and and balancing work and life and and and and balancing work and life and all those um all those fun things and all those um all those fun things and all those um all those fun things and then we had three kids close together then we had three kids close together then we had three kids close together just to really make it exciting. Um so
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just to really make it exciting. Um so just to really make it exciting. Um so our kids now are age well Noah is he's our kids now are age well Noah is he's our kids now are age well Noah is he's eight today actually he's the youngest eight today actually he's the youngest eight today actually he's the youngest so we've got eight nine and 10 year so we've got eight nine and 10 year so we've got eight nine and 10 year olds. My goodness. Yeah. So which which olds. My goodness. Yeah. So which which olds. My goodness. Yeah. So which which is the bringing round to answer your is the bringing round to answer your is the bringing round to answer your question. So in question. So in question. So in 2018, I I remember being up uh very late 2018, I I remember being up uh very late 2018, I I remember being up uh very late at night with the with the middle one at night with the with the middle one at night with the with the middle one who he never wanted to sleep. Great who he never wanted to sleep. Great who he never wanted to sleep. Great sleeper now, but at the time not. And uh sleeper now, but at the time not. And uh sleeper now, but at the time not. And uh you know just uh finding things to watch you know just uh finding things to watch you know just uh finding things to watch on YouTube so that he would sleep and I on YouTube so that he would sleep and I on YouTube so that he would sleep and I could at least feel some form of could at least feel some form of could at least feel some form of entertainment. And I got into Wimhof entertainment. And I got into Wimhof entertainment. And I got into Wimhof and I started to follow Wimhof videos. and I started to follow Wimhof videos. and I started to follow Wimhof videos. So I had this baby on my chest doing So I had this baby on my chest doing So I had this baby on my chest doing Wimhof breathing which seemed to be Wimhof breathing which seemed to be Wimhof breathing which seemed to be bloody great for him to relax. So I'm bloody great for him to relax. So I'm bloody great for him to relax. So I'm doing the full Wimhof breathing doing the full Wimhof breathing doing the full Wimhof breathing following this and thinking this guy's following this and thinking this guy's following this and thinking this guy's amazing and I've always been into self amazing and I've always been into self amazing and I've always been into self help self you know I was kind of brought help self you know I was kind of brought help self you know I was kind of brought up with this idea that no one's here to up with this idea that no one's here to up with this idea that no one's here to save you. Um you're going to have to save you. Um you're going to have to save you. Um you're going to have to find your own way. Um I very much
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find your own way. Um I very much find your own way. Um I very much believe that really I believe to my core believe that really I believe to my core believe that really I believe to my core that you you really are your own doctor. that you you really are your own doctor. that you you really are your own doctor. It's a study of one and you got to It's a study of one and you got to It's a study of one and you got to listen to yourself and your intuition listen to yourself and your intuition listen to yourself and your intuition and take on board ideas but don't let and take on board ideas but don't let and take on board ideas but don't let things be prescribed to you and just my things be prescribed to you and just my things be prescribed to you and just my belief really and um yeah so got into belief really and um yeah so got into belief really and um yeah so got into himhoff method and he he talks that game himhoff method and he he talks that game himhoff method and he he talks that game you know very much about building a you know very much about building a you know very much about building a stronger you challenge creates change stronger you challenge creates change stronger you challenge creates change playing with horatic stresses so homatic playing with horatic stresses so homatic playing with horatic stresses so homatic stress has been a um a positive stress stress has been a um a positive stress stress has been a um a positive stress that's toxic enough to kill you in a that's toxic enough to kill you in a that's toxic enough to kill you in a high dose so low dose good stress um high dose so low dose good stress um high dose so low dose good stress um whether That's intermittent fasting, whether That's intermittent fasting, whether That's intermittent fasting, exercise, exercise, exercise, uh cold water, breath work, uh cold water, breath work, uh cold water, breath work, sauna, all good examples of a ustress. sauna, all good examples of a ustress. sauna, all good examples of a ustress. And so I I was playing at the time with And so I I was playing at the time with And so I I was playing at the time with Wimhof method 2018, long time before Wimhof method 2018, long time before Wimhof method 2018, long time before setting. That's 3 years before Brass setting. That's 3 years before Brass setting. That's 3 years before Brass Monkey got going and didn't want to do Monkey got going and didn't want to do Monkey got going and didn't want to do the cold. That sounded horrific, the the cold. That sounded horrific, the the cold. That sounded horrific, the idea of that. And just enjoyed the idea of that. And just enjoyed the idea of that. And just enjoyed the breath work. You know, it created a breath work. You know, it created a breath work. You know, it created a space for me where I didn't know it, but
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space for me where I didn't know it, but space for me where I didn't know it, but I was managing stress at the time. And I I was managing stress at the time. And I I was managing stress at the time. And I was using the breath work technique that was using the breath work technique that was using the breath work technique that he developed, which is a, you know, he developed, which is a, you know, he developed, which is a, you know, really it's tumor breathing. It's not really it's tumor breathing. It's not really it's tumor breathing. It's not new. It's reorinated really what Whim's new. It's reorinated really what Whim's new. It's reorinated really what Whim's done. He's made he's flat packed it so done. He's made he's flat packed it so done. He's made he's flat packed it so it's accessible. And uh and I just felt it's accessible. And uh and I just felt it's accessible. And uh and I just felt better. Um and I started to feel a bit better. Um and I started to feel a bit better. Um and I started to feel a bit more in control. And u and then of more in control. And u and then of more in control. And u and then of course babies change and there wasn't course babies change and there wasn't course babies change and there wasn't sleepless nights anymore and things you sleepless nights anymore and things you sleepless nights anymore and things you know and I just kept into the Wimhof know and I just kept into the Wimhof know and I just kept into the Wimhof method. Got into cold showers uh through method. Got into cold showers uh through method. Got into cold showers uh through 2019. went on a few Wimhof expedition 2019. went on a few Wimhof expedition 2019. went on a few Wimhof expedition things, you know, where you're kind of things, you know, where you're kind of things, you know, where you're kind of with a group in a lake or and I went to with a group in a lake or and I went to with a group in a lake or and I went to Poland and Wimhof took us all up the Poland and Wimhof took us all up the Poland and Wimhof took us all up the mountain, Mount Schneeska mountain, Mount Schneeska mountain, Mount Schneeska um you know, minus 20 cross winds and um you know, minus 20 cross winds and um you know, minus 20 cross winds and all the rest of it in a pair of shorts all the rest of it in a pair of shorts all the rest of it in a pair of shorts and boots and um and I was changed then and boots and um and I was changed then and boots and um and I was changed then really, you know, it was um I kind of really, you know, it was um I kind of really, you know, it was um I kind of got it. I got what he was talking about. got it. I got what he was talking about. got it. I got what he was talking about. Um I trained to be a Wimhof method
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Um I trained to be a Wimhof method Um I trained to be a Wimhof method instructor. I thought this is exciting. instructor. I thought this is exciting. instructor. I thought this is exciting. this this this feels like a really this this this feels like a really this this this feels like a really future opportunity. I didn't know what I future opportunity. I didn't know what I future opportunity. I didn't know what I was going to do. Long story short, the was going to do. Long story short, the was going to do. Long story short, the business then we we sold into another business then we we sold into another business then we we sold into another company and then that company sold and company and then that company sold and company and then that company sold and and I took the opportunity to exit as and I took the opportunity to exit as and I took the opportunity to exit as fast as possible because I don't really fast as possible because I don't really fast as possible because I don't really work well for people. I'm a bit work well for people. I'm a bit work well for people. I'm a bit disruptive like that and I tend to have disruptive like that and I tend to have disruptive like that and I tend to have my own thoughts and ideas about things. my own thoughts and ideas about things. my own thoughts and ideas about things. Uh I don't mean to be disruptive. I just Uh I don't mean to be disruptive. I just Uh I don't mean to be disruptive. I just tend to have my own thoughts and ideas tend to have my own thoughts and ideas tend to have my own thoughts and ideas and um and I thought I should get out of and um and I thought I should get out of and um and I thought I should get out of fear and and crack on and um and and you fear and and crack on and um and and you fear and and crack on and um and and you know through it was lockdown that know through it was lockdown that know through it was lockdown that crystallized it if I'm honest. I' I'd crystallized it if I'm honest. I' I'd crystallized it if I'm honest. I' I'd got into the cold by then and you know got into the cold by then and you know got into the cold by then and you know when we all locked down and there was when we all locked down and there was when we all locked down and there was that weird time I'm just remembering and that weird time I'm just remembering and that weird time I'm just remembering and and um I converted a chest freezer which and um I converted a chest freezer which and um I converted a chest freezer which my wife was not thrilled about cuz we my wife was not thrilled about cuz we my wife was not thrilled about cuz we really needed freezer space cuz you really needed freezer space cuz you really needed freezer space cuz you could only [ __ ] shop once a week or could only [ __ ] shop once a week or could only [ __ ] shop once a week or something. Yeah. uh like idiots in cues. something. Yeah. uh like idiots in cues. something. Yeah. uh like idiots in cues. Um but um I I remember uh yeah
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Um but um I I remember uh yeah Um but um I I remember uh yeah siliconing up the chest freezer, filling siliconing up the chest freezer, filling siliconing up the chest freezer, filling it with water, made this rudimentary ice it with water, made this rudimentary ice it with water, made this rudimentary ice bath, a little thermometer, 0 degrees, bath, a little thermometer, 0 degrees, bath, a little thermometer, 0 degrees, ice everywhere, thinking, Jesus, this is ice everywhere, thinking, Jesus, this is ice everywhere, thinking, Jesus, this is awesome. And and I just felt changed awesome. And and I just felt changed awesome. And and I just felt changed after. And it was the first time when I after. And it was the first time when I after. And it was the first time when I understood the cold as a therapeutic understood the cold as a therapeutic understood the cold as a therapeutic tool cuz before then it had been a an tool cuz before then it had been a an tool cuz before then it had been a an event, a thing to do, people together. event, a thing to do, people together. event, a thing to do, people together. Wow, what a great crack and amazing Wow, what a great crack and amazing Wow, what a great crack and amazing nature and sunshine and all the rest of nature and sunshine and all the rest of nature and sunshine and all the rest of it. And um very different in a garage on it. And um very different in a garage on it. And um very different in a garage on your own in lockdown in a chest your own in lockdown in a chest your own in lockdown in a chest freezer. Yeah, it's not it's not sexy freezer. Yeah, it's not it's not sexy freezer. Yeah, it's not it's not sexy that [ __ ] really. But I I I went in that [ __ ] really. But I I I went in that [ __ ] really. But I I I went in there feeling like, oh Christ, what am I there feeling like, oh Christ, what am I there feeling like, oh Christ, what am I going to do? You know, how am I going to going to do? You know, how am I going to going to do? You know, how am I going to kick my restart my life? I felt quite a kick my restart my life? I felt quite a kick my restart my life? I felt quite a bit of a failure really. I'd not quite bit of a failure really. I'd not quite bit of a failure really. I'd not quite achieved what I thought I would be uh achieved what I thought I would be uh achieved what I thought I would be uh doing by then. And um but what I when I doing by then. And um but what I when I doing by then. And um but what I when I came out of the ice, I just felt changed came out of the ice, I just felt changed came out of the ice, I just felt changed really. Um I felt all that had gone in really. Um I felt all that had gone in really. Um I felt all that had gone in and suddenly the the fog had cleared,
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and suddenly the the fog had cleared, and suddenly the the fog had cleared, the noise had gone. I felt like uh me the noise had gone. I felt like uh me the noise had gone. I felt like uh me again. And and this idea of it became again. And and this idea of it became again. And and this idea of it became the found it remains the founding idea the found it remains the founding idea the found it remains the founding idea of Brass Monkey that when we're of Brass Monkey that when we're of Brass Monkey that when we're challenged, we're changed. you know it challenged, we're changed. you know it challenged, we're changed. you know it the ice very cold low dose you know low the ice very cold low dose you know low the ice very cold low dose you know low high low temp um and and low duration high low temp um and and low duration high low temp um and and low duration ice baths I for me are great they create ice baths I for me are great they create ice baths I for me are great they create clears the slate you know just feel clears the slate you know just feel clears the slate you know just feel reset and um and and very quickly kind reset and um and and very quickly kind reset and um and and very quickly kind of got the joke of what he was talking of got the joke of what he was talking of got the joke of what he was talking about cuz really Wimhof method centers about cuz really Wimhof method centers about cuz really Wimhof method centers on mindset on mindset on mindset and I learned about managing my mind and and I learned about managing my mind and and I learned about managing my mind and yeah it was then one day I got out of yeah it was then one day I got out of yeah it was then one day I got out of that chest freezer and thought, why is that chest freezer and thought, why is that chest freezer and thought, why is no one built this? Why is no one why is no one built this? Why is no one why is no one built this? Why is no one why is this not a product? And then I looked this not a product? And then I looked this not a product? And then I looked around and there were one or two in the around and there were one or two in the around and there were one or two in the US doing bits. I think there was a US doing bits. I think there was a US doing bits. I think there was a Morosco Forge were the main one that I I Morosco Forge were the main one that I I Morosco Forge were the main one that I I came across. Um uh and and uh yeah, it
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came across. Um uh and and uh yeah, it came across. Um uh and and uh yeah, it was in a conversation with my brother was in a conversation with my brother was in a conversation with my brother when we you know when we could have when we you know when we could have when we you know when we could have barbecues and you everyone's [ __ ] 8 m barbecues and you everyone's [ __ ] 8 m barbecues and you everyone's [ __ ] 8 m apart or whatever and I said I'm going apart or whatever and I said I'm going apart or whatever and I said I'm going to do this um I'm going to do this ice to do this um I'm going to do this ice to do this um I'm going to do this ice bath thing and it's going to be called bath thing and it's going to be called bath thing and it's going to be called Brass Monkey and and he said oh I want Brass Monkey and and he said oh I want Brass Monkey and and he said oh I want to do that and like really you know he to do that and like really you know he to do that and like really you know he pretty successful in the building trade pretty successful in the building trade pretty successful in the building trade my brother and he but he was bored of it my brother and he but he was bored of it my brother and he but he was bored of it and a bit done in and a bit done in and a bit done in you know it's a young man's game I think you know it's a young man's game I think you know it's a young man's game I think from his perspective and um and he said, from his perspective and um and he said, from his perspective and um and he said, "Yeah, I want in on that." So, we we we "Yeah, I want in on that." So, we we we "Yeah, I want in on that." So, we we we did that together. Um and it became a did that together. Um and it became a did that together. Um and it became a figure it out in his garage. And yeah, figure it out in his garage. And yeah, figure it out in his garage. And yeah, here we are now. You're what, three and here we are now. You're what, three and here we are now. You're what, three and a bit years on. It's it's still very new a bit years on. It's it's still very new a bit years on. It's it's still very new really, but it feels like such a long really, but it feels like such a long really, but it feels like such a long time. I love I love that so much. And time. I love I love that so much. And time. I love I love that so much. And actually, um yeah, the Wimhof thing. We actually, um yeah, the Wimhof thing. We actually, um yeah, the Wimhof thing. We did we went and did a Wimhof day, didn't did we went and did a Wimhof day, didn't did we went and did a Wimhof day, didn't we? That was But I loved that. I started we? That was But I loved that. I started we? That was But I loved that. I started with the Wimhof breathing as well, with the Wimhof breathing as well, with the Wimhof breathing as well, probably back in I was a bit later. I probably back in I was a bit later. I probably back in I was a bit later. I think I started doing that in think I started doing that in think I started doing that in 2021 again just to manage um stress and
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2021 again just to manage um stress and 2021 again just to manage um stress and anxiety with everything that's going on anxiety with everything that's going on anxiety with everything that's going on in the world. Oh, it's amazing for that. in the world. Oh, it's amazing for that. in the world. Oh, it's amazing for that. It was so good. And yeah, the cold It was so good. And yeah, the cold It was so good. And yeah, the cold plunging for me came afterwards, but plunging for me came afterwards, but plunging for me came afterwards, but yeah, thrill that you get from that is yeah, thrill that you get from that is yeah, thrill that you get from that is is amazing. Um, so how quickly would you is amazing. Um, so how quickly would you is amazing. Um, so how quickly would you say that you started noticing mental or say that you started noticing mental or say that you started noticing mental or physical improvements once you started physical improvements once you started physical improvements once you started the cold plunging? It it was very quick the cold plunging? It it was very quick the cold plunging? It it was very quick really. uh very quick and and that's the really. uh very quick and and that's the really. uh very quick and and that's the thing with ice baths that it is an thing with ice baths that it is an thing with ice baths that it is an instantaneous change of state really and instantaneous change of state really and instantaneous change of state really and and you can't not do that because men and you can't not do that because men and you can't not do that because men release over a five-fold increase of release over a five-fold increase of release over a five-fold increase of norepinephrine nor adrenaline women a norepinephrine nor adrenaline women a norepinephrine nor adrenaline women a bit lower women react physiologically a bit lower women react physiologically a bit lower women react physiologically a little bit differently to the cold than little bit differently to the cold than little bit differently to the cold than men um and so and that feels like men um and so and that feels like men um and so and that feels like um someone switched on all the lights um someone switched on all the lights um someone switched on all the lights and you know I'm very much awake and and you know I'm very much awake and and you know I'm very much awake and here and now and that makes sense ends here and now and that makes sense ends here and now and that makes sense ends cuz our body's preparing us to not die cuz our body's preparing us to not die cuz our body's preparing us to not die in the cold, you know, because it's in the cold, you know, because it's in the cold, you know, because it's meant as a if you think back, well, why meant as a if you think back, well, why meant as a if you think back, well, why does the body do that? Well, age aged
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does the body do that? Well, age aged does the body do that? Well, age aged evolved over millennia um to keep you evolved over millennia um to keep you evolved over millennia um to keep you alive and primed in in the moment in in alive and primed in in the moment in in alive and primed in in the moment in in what is a a thing to pay attention to. what is a a thing to pay attention to. what is a a thing to pay attention to. Um and so you uh you you get all the um Um and so you uh you you get all the um Um and so you uh you you get all the um I guess the uh evolutionary benefit of I guess the uh evolutionary benefit of I guess the uh evolutionary benefit of that. So you you leave the ice bath very that. So you you leave the ice bath very that. So you you leave the ice bath very quickly change. I would say the the quickly change. I would say the the quickly change. I would say the the emotional feelgood is instantaneous emotional feelgood is instantaneous emotional feelgood is instantaneous every single time from dip one and I'm every single time from dip one and I'm every single time from dip one and I'm sure you guys can uh testify to that. sure you guys can uh testify to that. sure you guys can uh testify to that. However, nervous system regulation takes However, nervous system regulation takes However, nervous system regulation takes time. So, and I think that's that that's time. So, and I think that's that that's time. So, and I think that's that that's that's the bit that changes. So, you get that's the bit that changes. So, you get that's the bit that changes. So, you get you get the immediate feelood and that you get the immediate feelood and that you get the immediate feelood and that that's the alertness. And then dopamine, that's the alertness. And then dopamine, that's the alertness. And then dopamine, two and a half fold increase of two and a half fold increase of two and a half fold increase of dopamine. And dopamine feels like um dopamine. And dopamine feels like um dopamine. And dopamine feels like um dialed in, paying attention to the dialed in, paying attention to the dialed in, paying attention to the moment, uh motivation to do that again. moment, uh motivation to do that again. moment, uh motivation to do that again. Like, wow, I want to do that. That was Like, wow, I want to do that. That was Like, wow, I want to do that. That was horrific. I want to do it again. Um and horrific. I want to do it again. Um and horrific. I want to do it again. Um and and um and and I find that fascinating and um and and I find that fascinating and um and and I find that fascinating because why does your body want to do because why does your body want to do because why does your body want to do that again? Uh because we we evolved
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that again? Uh because we we evolved that again? Uh because we we evolved with it. We grew up around cold water. I with it. We grew up around cold water. I with it. We grew up around cold water. I mean, there's there's lots written on mean, there's there's lots written on mean, there's there's lots written on children were born into bodies of cold children were born into bodies of cold children were born into bodies of cold water. We we evolved next to it. It was water. We we evolved next to it. It was water. We we evolved next to it. It was inherently part of what we did for inherently part of what we did for inherently part of what we did for bathing. And today, it's engineered out bathing. And today, it's engineered out bathing. And today, it's engineered out of our lives. It's gone, isn't it? You of our lives. It's gone, isn't it? You of our lives. It's gone, isn't it? You know, and so people say, "Oh, cold, know, and so people say, "Oh, cold, know, and so people say, "Oh, cold, terrific." You know, we we're not meant terrific." You know, we we're not meant terrific." You know, we we're not meant to do that. It's like what the [ __ ] do to do that. It's like what the [ __ ] do to do that. It's like what the [ __ ] do you think we did two 200 plus years. you think we did two 200 plus years. you think we did two 200 plus years. What do you What do you think we did? What do you What do you think we did? What do you What do you think we did? You know, there was no central eating. You know, there was no central eating. You know, there was no central eating. We evolved in caves and huts and, you We evolved in caves and huts and, you We evolved in caves and huts and, you know, spread out across the world. There know, spread out across the world. There know, spread out across the world. There was no there was no uh comfort. Yeah. It was no there was no uh comfort. Yeah. It was no there was no uh comfort. Yeah. It we were born of it. Um so to answer that we were born of it. Um so to answer that we were born of it. Um so to answer that question on the well, how how do you question on the well, how how do you question on the well, how how do you know when you start to change? Well, know when you start to change? Well, know when you start to change? Well, feel good instant nervous system feel good instant nervous system feel good instant nervous system regulation I think happens within 1 to regulation I think happens within 1 to regulation I think happens within 1 to two weeks. It's reasonably quick and two weeks. It's reasonably quick and two weeks. It's reasonably quick and what it looks like is less what it looks like is less what it looks like is less gasping. The gasping starts to gasping. The gasping starts to gasping. The gasping starts to normalize. And what's happened there is normalize. And what's happened there is normalize. And what's happened there is your nervous system's regulating to the
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your nervous system's regulating to the your nervous system's regulating to the stressor. And when your nervous system stressor. And when your nervous system stressor. And when your nervous system is regulating to that stressor, you is regulating to that stressor, you is regulating to that stressor, you don't get the hike in in uh cortisol. Um don't get the hike in in uh cortisol. Um don't get the hike in in uh cortisol. Um you actually get lowering of cortisol. you actually get lowering of cortisol. you actually get lowering of cortisol. So cortisol being um you it does get So cortisol being um you it does get So cortisol being um you it does get vilified a bit and and and and there's vilified a bit and and and and there's vilified a bit and and and and there's more complex story behind cortisol but more complex story behind cortisol but more complex story behind cortisol but but essentially it's a typically a but essentially it's a typically a but essentially it's a typically a marker of lifestyle chronic stress. Mhm. marker of lifestyle chronic stress. Mhm. marker of lifestyle chronic stress. Mhm. And people like me as I was then um you And people like me as I was then um you And people like me as I was then um you know I wouldn't have known that at the know I wouldn't have known that at the know I wouldn't have known that at the time but a couple of years later I was time but a couple of years later I was time but a couple of years later I was tested for it. You know I had very high tested for it. You know I had very high tested for it. You know I had very high levels of cortisol so I was um stressed levels of cortisol so I was um stressed levels of cortisol so I was um stressed and and didn't know it. Um, but what I and and didn't know it. Um, but what I and and didn't know it. Um, but what I learned through the ice baths was that learned through the ice baths was that learned through the ice baths was that uh I could find calm in the stress and uh I could find calm in the stress and uh I could find calm in the stress and that translated into life. And really I that translated into life. And really I that translated into life. And really I think they're the I think they're the think they're the I think they're the think they're the I think they're the big two benefits. I mean there there are big two benefits. I mean there there are big two benefits. I mean there there are so many benefits to cold water so many benefits to cold water so many benefits to cold water immersion, you know, metabolism and immersion, you know, metabolism and immersion, you know, metabolism and mitochondrial health and bit of immune mitochondrial health and bit of immune mitochondrial health and bit of immune and um but the thing that I really like and um but the thing that I really like and um but the thing that I really like is is that I feel good and I feel
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is is that I feel good and I feel is is that I feel good and I feel stronger and feel stronger just takes a stronger and feel stronger just takes a stronger and feel stronger just takes a bit of time which makes sense. If if you bit of time which makes sense. If if you bit of time which makes sense. If if you were doing a couch to 5k, you would feel were doing a couch to 5k, you would feel were doing a couch to 5k, you would feel good after your first brisk walk, good after your first brisk walk, good after your first brisk walk, but you're not really changed until but you're not really changed until but you're not really changed until you're doing a few. Yeah. Yeah. You you're doing a few. Yeah. Yeah. You you're doing a few. Yeah. Yeah. You know, it's the same thing. And and I know, it's the same thing. And and I know, it's the same thing. And and I think it's the you know, you you would think it's the you know, you you would think it's the you know, you you would look liken it to any other horic look liken it to any other horic look liken it to any other horic stressor. It's not unique in that way. I stressor. It's not unique in that way. I stressor. It's not unique in that way. I don't think you know your body rewards don't think you know your body rewards don't think you know your body rewards you for the short term. I mean, a two you for the short term. I mean, a two you for the short term. I mean, a two and a halffold increase in dopamine is and a halffold increase in dopamine is and a halffold increase in dopamine is equivalent to having sex or taking equivalent to having sex or taking equivalent to having sex or taking cocaine. So, yeah, your body is cocaine. So, yeah, your body is cocaine. So, yeah, your body is rewarding you for doing this thing and rewarding you for doing this thing and rewarding you for doing this thing and and it's natural. It's not it's not a a and it's natural. It's not it's not a a and it's natural. It's not it's not a a drug that you're forcing inside drug that you're forcing inside drug that you're forcing inside yourself. Your body selfgenerates it and yourself. Your body selfgenerates it and yourself. Your body selfgenerates it and um yeah to to reward you. So, yeah, it um yeah to to reward you. So, yeah, it um yeah to to reward you. So, yeah, it took a couple of weeks and then within a took a couple of weeks and then within a took a couple of weeks and then within a couple of months you start to see other couple of months you start to see other couple of months you start to see other changes, much calmer. changes, much calmer. changes, much calmer. Um, you know, the studies I highlight Um, you know, the studies I highlight Um, you know, the studies I highlight now are to do with HIV, heart rate now are to do with HIV, heart rate now are to do with HIV, heart rate variability
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variability variability and HIV, you know, is a phys and HIV, you know, is a phys and HIV, you know, is a phys physiological measure of psychological physiological measure of psychological physiological measure of psychological resilience. And the studies that there resilience. And the studies that there resilience. And the studies that there are saying that people who approach cold are saying that people who approach cold are saying that people who approach cold water that is scary get the greatest water that is scary get the greatest water that is scary get the greatest benefit. So, it has to induce anxiety, benefit. So, it has to induce anxiety, benefit. So, it has to induce anxiety, which makes sense because if you want to which makes sense because if you want to which makes sense because if you want to get better at running, you have to do a get better at running, you have to do a get better at running, you have to do a run that's going to challenge you. Cuz run that's going to challenge you. Cuz run that's going to challenge you. Cuz when we're challenged, we're changed. If when we're challenged, we're changed. If when we're challenged, we're changed. If you don't challenge yourself, you're not you don't challenge yourself, you're not you don't challenge yourself, you're not going to improve. So HIV is is improving going to improve. So HIV is is improving going to improve. So HIV is is improving by being challenged enough but not over by being challenged enough but not over by being challenged enough but not over challenged. So it's always challenged. So it's always challenged. So it's always you I'm very cautious to give people, you I'm very cautious to give people, you I'm very cautious to give people, you know, how long should I go and you know, how long should I go and you know, how long should I go and advice and whatever. But generally advice and whatever. But generally advice and whatever. But generally speaking, speaking, speaking, just make sure it's scary enough and just make sure it's scary enough and just make sure it's scary enough and keep it safe. It should always be scary keep it safe. It should always be scary keep it safe. It should always be scary enough if you want to get the real enough if you want to get the real enough if you want to get the real nervous system benefits. That that said, nervous system benefits. That that said, nervous system benefits. That that said, there's value in a cold shower for there's value in a cold shower for there's value in a cold shower for emotional feelgood and and a wake up. emotional feelgood and and a wake up. emotional feelgood and and a wake up. There's value in a warmer cold water There's value in a warmer cold water There's value in a warmer cold water immersion because you can do
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immersion because you can do immersion because you can do um I guess you can approach it really as um I guess you can approach it really as um I guess you can approach it really as a maybe a community o community a maybe a community o community a maybe a community o community opportunity a way to uh be with other opportunity a way to uh be with other opportunity a way to uh be with other people to get out and mental health and people to get out and mental health and people to get out and mental health and it depends what your why is. Uh but it depends what your why is. Uh but it depends what your why is. Uh but always remembering that it's a study of always remembering that it's a study of always remembering that it's a study of one really you know you everyone else is one really you know you everyone else is one really you know you everyone else is not you. You've got your own collection not you. You've got your own collection not you. You've got your own collection of baggage and stuff you're worried of baggage and stuff you're worried of baggage and stuff you're worried about. Your nervous system load is about. Your nervous system load is about. Your nervous system load is different to them. Your physical health different to them. Your physical health different to them. Your physical health is different. Your level of nutrition, is different. Your level of nutrition, is different. Your level of nutrition, sleep quality, so many variables. Yeah. sleep quality, so many variables. Yeah. sleep quality, so many variables. Yeah. So when I see people saying, "Oh, well, So when I see people saying, "Oh, well, So when I see people saying, "Oh, well, it should be this and it should be that it should be this and it should be that it should be this and it should be that and it should be, oh, that's not really and it should be, oh, that's not really and it should be, oh, that's not really that's not really helping anyone because that's not really helping anyone because that's not really helping anyone because then people adopt that and and might not then people adopt that and and might not then people adopt that and and might not gain anything or push themselves too gain anything or push themselves too gain anything or push themselves too hard and it doesn't work, right? I'm not hard and it doesn't work, right? I'm not hard and it doesn't work, right? I'm not doing it. It doesn't work." But doing it. It doesn't work." But doing it. It doesn't work." But actually, just go gently with it for actually, just go gently with it for actually, just go gently with it for you. And and it's no different to some you. And and it's no different to some you. And and it's no different to some to giving good advice to someone who to giving good advice to someone who to giving good advice to someone who wants to start running. Keeping on that
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wants to start running. Keeping on that wants to start running. Keeping on that running comparison. Go gently with a running comparison. Go gently with a running comparison. Go gently with a brisk walk, you know, kind of one mile brisk walk, you know, kind of one mile brisk walk, you know, kind of one mile or something. Something simple and and or something. Something simple and and or something. Something simple and and sensible where you can't strain and pull sensible where you can't strain and pull sensible where you can't strain and pull and put heavy load immediately on your and put heavy load immediately on your and put heavy load immediately on your body and see how you feel and do it body and see how you feel and do it body and see how you feel and do it again the next day. And then, you know, again the next day. And then, you know, again the next day. And then, you know, and improve and it's the same with cold and improve and it's the same with cold and improve and it's the same with cold water. Right. And just to confirm when water. Right. And just to confirm when water. Right. And just to confirm when you were saying it takes about two you were saying it takes about two you were saying it takes about two weeks, you're meaning like cold plunging weeks, you're meaning like cold plunging weeks, you're meaning like cold plunging every day. Just to to confirm to like every day. Just to to confirm to like every day. Just to to confirm to like listeners um like every day for a couple listeners um like every day for a couple listeners um like every day for a couple of weeks. I did. I I did. So I'm talking of weeks. I did. I I did. So I'm talking of weeks. I did. I I did. So I'm talking about my experience. Would I do it every about my experience. Would I do it every about my experience. Would I do it every day if it was a mild temperature day if it was a mild temperature day if it was a mild temperature 10° and going in for a minute? Yes. 10° and going in for a minute? Yes. 10° and going in for a minute? Yes. Every day. Because it's a it's quite Every day. Because it's a it's quite Every day. Because it's a it's quite low. It's quite a low load. And see how low. It's quite a low load. And see how low. It's quite a low load. And see how you feel. And if you think, "Oh, this is you feel. And if you think, "Oh, this is you feel. And if you think, "Oh, this is um yeah, I feel good afterwards." How do um yeah, I feel good afterwards." How do um yeah, I feel good afterwards." How do you feel for the rest of the day? If you you feel for the rest of the day? If you you feel for the rest of the day? If you feel exhausted and too cold, your feel exhausted and too cold, your feel exhausted and too cold, your nervous system's probably not ready for nervous system's probably not ready for nervous system's probably not ready for that that frequency. So, you would just
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that that frequency. So, you would just that that frequency. So, you would just throttle it back to maybe every 3 or 4 throttle it back to maybe every 3 or 4 throttle it back to maybe every 3 or 4 days, you know, once or twice a week. days, you know, once or twice a week. days, you know, once or twice a week. But if you think I just feel good, you But if you think I just feel good, you But if you think I just feel good, you might think, well, let let's drop the might think, well, let let's drop the might think, well, let let's drop the temperature a bit or let's play with the temperature a bit or let's play with the temperature a bit or let's play with the um with the duration because they're the um with the duration because they're the um with the duration because they're the two levers of I I see as is you are two levers of I I see as is you are two levers of I I see as is you are getting a dose. You're collecting a getting a dose. You're collecting a getting a dose. You're collecting a dosage and dosage is temperature and dosage and dosage is temperature and dosage and dosage is temperature and duration which is the great thing about duration which is the great thing about duration which is the great thing about your product actually because you can your product actually because you can your product actually because you can change the temperature. It's not like change the temperature. It's not like change the temperature. It's not like the thing. Yeah. And truthfully, they the thing. Yeah. And truthfully, they the thing. Yeah. And truthfully, they all I mean they all do that. They all all I mean they all do that. They all all I mean they all do that. They all they all you know our products unique. I they all you know our products unique. I they all you know our products unique. I mean, our products the I would say mean, our products the I would say mean, our products the I would say without doubt the best in the world, but without doubt the best in the world, but without doubt the best in the world, but it's not for everyone and it's not it's not for everyone and it's not it's not for everyone and it's not priced for everyone because we didn't priced for everyone because we didn't priced for everyone because we didn't set out to make an average product. We set out to make an average product. We set out to make an average product. We set out to make the best product that we set out to make the best product that we set out to make the best product that we could physically do. You know, that the could physically do. You know, that the could physically do. You know, that the brand mission was has always been from a brand mission was has always been from a brand mission was has always been from a product point of view um to build the product point of view um to build the product point of view um to build the the jacuzzi of ice baths. We want to be the jacuzzi of ice baths. We want to be the jacuzzi of ice baths. We want to be at the top end. We want to be the the at the top end. We want to be the the at the top end. We want to be the the name that's synonymous with the name that's synonymous with the name that's synonymous with the category. So that when people talk about category. So that when people talk about category. So that when people talk about ice baths, they talk about Brass Monkey. ice baths, they talk about Brass Monkey. ice baths, they talk about Brass Monkey. Even if they mean something else, it's Even if they mean something else, it's Even if they mean something else, it's like when we say Dyson now or Hoover
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like when we say Dyson now or Hoover like when we say Dyson now or Hoover back in the day, it spoke to a category. back in the day, it spoke to a category. back in the day, it spoke to a category. That that was always my, you know, from That that was always my, you know, from That that was always my, you know, from a marketing background, that was always a marketing background, that was always a marketing background, that was always my goal really to be synonymous with my goal really to be synonymous with my goal really to be synonymous with category, but not for everyone because I category, but not for everyone because I category, but not for everyone because I don't think the brand and product are don't think the brand and product are don't think the brand and product are not the same thing. Yeah. You know, some not the same thing. Yeah. You know, some not the same thing. Yeah. You know, some brands have a product, but not every brands have a product, but not every brands have a product, but not every product is a brand. And we're sur we're product is a brand. And we're sur we're product is a brand. And we're sur we're surrounded now by um many many products surrounded now by um many many products surrounded now by um many many products all out of China that do the same thing all out of China that do the same thing all out of China that do the same thing in different vessel shapes and whatever. in different vessel shapes and whatever. in different vessel shapes and whatever. And that's that's cool. That that's And that's that's cool. That that's And that's that's cool. That that's fine. That's that's that's that's fine. That's that's that's that's fine. That's that's that's that's inevitable and it's good generally for inevitable and it's good generally for inevitable and it's good generally for the category. And and and I want to see the category. And and and I want to see the category. And and and I want to see more people benefiting from cold dips more people benefiting from cold dips more people benefiting from cold dips first and foremost. Um we're finding our first and foremost. Um we're finding our first and foremost. Um we're finding our way now more into commercial. way now more into commercial. way now more into commercial. M I so the more we've innovated so M I so the more we've innovated so M I so the more we've innovated so highly innovative company it's just kind highly innovative company it's just kind highly innovative company it's just kind of just turns out it's kind of what we of just turns out it's kind of what we of just turns out it's kind of what we do really we we we've just never stop do really we we we've just never stop do really we we we've just never stop you know it's always um elevating the you know it's always um elevating the you know it's always um elevating the conversation so whether that's now with conversation so whether that's now with conversation so whether that's now with uh David Lloyd and Virgin Active and
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uh David Lloyd and Virgin Active and uh David Lloyd and Virgin Active and Village Hotels and uh you know we we're Village Hotels and uh you know we we're Village Hotels and uh you know we we're talking to we have multiple units with talking to we have multiple units with talking to we have multiple units with six senses hotel group you so many six senses hotel group you so many six senses hotel group you so many different companies um they challenge us different companies um they challenge us different companies um they challenge us they challenge us with, well, we want to they challenge us with, well, we want to they challenge us with, well, we want to be able to do this and we want to be be able to do this and we want to be be able to do this and we want to be able to do that and can you sync it in able to do that and can you sync it in able to do that and can you sync it in the floor and can we have it for eight the floor and can we have it for eight the floor and can we have it for eight people and um we I was at um an event people and um we I was at um an event people and um we I was at um an event last night in at Ark in Canary Warf. I'm last night in at Ark in Canary Warf. I'm last night in at Ark in Canary Warf. I'm not sure if you're Yeah. Yeah. Have you not sure if you're Yeah. Yeah. Have you not sure if you're Yeah. Yeah. Have you been there? No, I've heard of it. Not been there? No, I've heard of it. Not been there? No, I've heard of it. Not been there. Yeah. Well, if you'd like to been there. Yeah. Well, if you'd like to been there. Yeah. Well, if you'd like to go, we can, you know, we'll get you some go, we can, you know, we'll get you some go, we can, you know, we'll get you some some tickets to get down there and some tickets to get down there and some tickets to get down there and experience that. So you know that that experience that. So you know that that experience that. So you know that that is a really um important installation is a really um important installation is a really um important installation for us because it's eight two person ice for us because it's eight two person ice for us because it's eight two person ice baths that dual cool and they're you baths that dual cool and they're you baths that dual cool and they're you know as an example they're connected to know as an example they're connected to know as an example they're connected to the um condensing system of Canary W. So the um condensing system of Canary W. So the um condensing system of Canary W. So they actually cool through water not they actually cool through water not they actually cool through water not through blowing warm air off and and through blowing warm air off and and through blowing warm air off and and that's just not easy. That's not easy
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that's just not easy. That's not easy that's just not easy. That's not easy stuff to do. and and and it challenges stuff to do. and and and it challenges stuff to do. and and and it challenges us to, you know, kind of lift our game us to, you know, kind of lift our game us to, you know, kind of lift our game and and and so we we we feel more like and and and so we we we feel more like and and and so we we we feel more like we're moving into that commercial and we're moving into that commercial and we're moving into that commercial and architectural high-end. Um Yeah, that's architectural high-end. Um Yeah, that's architectural high-end. Um Yeah, that's exciting. Yeah. Yeah. And it's not exciting. Yeah. Yeah. And it's not exciting. Yeah. Yeah. And it's not through design. It's just through it through design. It's just through it through design. It's just through it turns out we're that type of company turns out we're that type of company turns out we're that type of company really. Um and and maybe we'll bring out really. Um and and maybe we'll bring out really. Um and and maybe we'll bring out cheaper products and and may maybe we cheaper products and and may maybe we cheaper products and and may maybe we won't. I have no idea. I don't really won't. I have no idea. I don't really won't. I have no idea. I don't really worry about it. It's kind of more what's worry about it. It's kind of more what's worry about it. It's kind of more what's in front of us. what can we afford to in front of us. what can we afford to in front of us. what can we afford to do? What's turned out to be the benefit do? What's turned out to be the benefit do? What's turned out to be the benefit of commercial is I guess two two things of commercial is I guess two two things of commercial is I guess two two things in simple terms. It seems to fit the DNA in simple terms. It seems to fit the DNA in simple terms. It seems to fit the DNA of the company trying to do more things, of the company trying to do more things, of the company trying to do more things, be more challenged, more innovative, but be more challenged, more innovative, but be more challenged, more innovative, but it also fits that brand mission. So we it also fits that brand mission. So we it also fits that brand mission. So we create so much content and and um you create so much content and and um you create so much content and and um you know want to share how how to do it, why know want to share how how to do it, why know want to share how how to do it, why to do it because from a brand point of to do it because from a brand point of to do it because from a brand point of view I just want to liberate access to view I just want to liberate access to view I just want to liberate access to co plunging for more people and the co plunging for more people and the co plunging for more people and the commercial route actually does that commercial route actually does that commercial route actually does that better for us. Yeah. So, uh, Arc Arc at
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better for us. Yeah. So, uh, Arc Arc at better for us. Yeah. So, uh, Arc Arc at Canary Canary Canary Warf last night, watching 60 people go Warf last night, watching 60 people go Warf last night, watching 60 people go through them and feel energized and through them and feel energized and through them and feel energized and excited, it reminds me like why we do excited, it reminds me like why we do excited, it reminds me like why we do it, you know, and feel it feels like we it, you know, and feel it feels like we it, you know, and feel it feels like we make a difference to people, you know, make a difference to people, you know, make a difference to people, you know, cuz we we enable that alongside cuz we we enable that alongside cuz we we enable that alongside obviously businesses like ARC and um, obviously businesses like ARC and um, obviously businesses like ARC and um, you know, as we as we look at these you know, as we as we look at these you know, as we as we look at these larger deals with these global chains, larger deals with these global chains, larger deals with these global chains, um, if and if we can get that to work, um, if and if we can get that to work, um, if and if we can get that to work, yeah, who who knows? was its early days yeah, who who knows? was its early days yeah, who who knows? was its early days for us, but it would mean greater access for us, but it would mean greater access for us, but it would mean greater access to cold water immersion for more people to cold water immersion for more people to cold water immersion for more people and and and that feels very on brand in and and and that feels very on brand in and and and that feels very on brand in that sense. Well, I think also in that sense. Well, I think also in that sense. Well, I think also in London, well, any any urban center where London, well, any any urban center where London, well, any any urban center where we don't have outside space like we we don't have outside space like we we don't have outside space like we don't something like that's amazing. don't something like that's amazing. don't something like that's amazing. That's why we did the King's Crossing. That's why we did the King's Crossing. That's why we did the King's Crossing. We got so excited about it. So, it We got so excited about it. So, it We got so excited about it. So, it really is I I totally agree. I think really is I I totally agree. I think really is I I totally agree. I think it's delivering something just really it's delivering something just really it's delivering something just really beautiful to people. Access to be able beautiful to people. Access to be able beautiful to people. Access to be able to go and cold lunch and experience the to go and cold lunch and experience the to go and cold lunch and experience the benefits that we know and that you've
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benefits that we know and that you've benefits that we know and that you've shared. shared. shared. Yeah. Yes. Yeah. Yeah. I I love watching Yeah. Yes. Yeah. Yeah. I I love watching Yeah. Yes. Yeah. Yeah. I I love watching the impact of it. That's the impact of it. That's the impact of it. That's even when we do events. So we we're at even when we do events. So we we're at even when we do events. So we we're at Joe Wixs again. um high Q gardens and we Joe Wixs again. um high Q gardens and we Joe Wixs again. um high Q gardens and we did that last year and did that last year and did that last year and you watch hundreds if not a thousand you watch hundreds if not a thousand you watch hundreds if not a thousand people you know go through the um go people you know go through the um go people you know go through the um go through the ice baths and you know through the ice baths and you know through the ice baths and you know screaming and running around and screaming and running around and screaming and running around and thinking you know it's pretty definitive thinking you know it's pretty definitive thinking you know it's pretty definitive you know kind of the impact of it male you know kind of the impact of it male you know kind of the impact of it male female big large you know people react female big large you know people react female big large you know people react generally the same way they come out generally the same way they come out generally the same way they come out feeling better than when they went in feeling better than when they went in feeling better than when they went in yeah I just want to talk um just talked yeah I just want to talk um just talked yeah I just want to talk um just talked to something that you mentioned earlier to something that you mentioned earlier to something that you mentioned earlier on actually about um midlife. I suppose on actually about um midlife. I suppose on actually about um midlife. I suppose this is for kind of on point with what this is for kind of on point with what this is for kind of on point with what your book's about as well, your book's about as well, your book's about as well, but kind of going off off brass monkey but kind of going off off brass monkey but kind of going off off brass monkey slightly and talking back about your slightly and talking back about your slightly and talking back about your experience if that's okay about there
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experience if that's okay about there experience if that's okay about there are so many midlife men I think I don't are so many midlife men I think I don't are so many midlife men I think I don't know whether I'm categorizing you know whether I'm categorizing you know whether I'm categorizing you wrongly there but you know like I think wrongly there but you know like I think wrongly there but you know like I think midlife men really do struggle with what midlife men really do struggle with what midlife men really do struggle with what you've said about that level of stress you've said about that level of stress you've said about that level of stress and pressure and kind of keeping it to and pressure and kind of keeping it to and pressure and kind of keeping it to themselves and feeling like they've got themselves and feeling like they've got themselves and feeling like they've got the world on their shoulders the world on their shoulders the world on their shoulders financially, workwise, keeping it all financially, workwise, keeping it all financially, workwise, keeping it all together. Um, and not being present and together. Um, and not being present and together. Um, and not being present and then being told, "Well, you're not then being told, "Well, you're not then being told, "Well, you're not present. You're not here. This is, you present. You're not here. This is, you present. You're not here. This is, you know, you're having out-of- body know, you're having out-of- body know, you're having out-of- body experiences almost all the time." And I experiences almost all the time." And I experiences almost all the time." And I just I suppose I just want to speak to just I suppose I just want to speak to just I suppose I just want to speak to the fact that you found the fact that you found the fact that you found so much relief and kind of like solace so much relief and kind of like solace so much relief and kind of like solace in and then you've created this this in and then you've created this this in and then you've created this this brand. brand. brand. Um, do you see where's my where's this Um, do you see where's my where's this Um, do you see where's my where's this going? I suppose I want to ask, do you going? I suppose I want to ask, do you going? I suppose I want to ask, do you see that like James does and I do as a see that like James does and I do as a see that like James does and I do as a general theme amongst midlife men is general theme amongst midlife men is general theme amongst midlife men is they do find it difficult, I suppose, to they do find it difficult, I suppose, to they do find it difficult, I suppose, to even know what they're experiencing? even know what they're experiencing? even know what they're experiencing? Like you said, I didn't even know I was Like you said, I didn't even know I was Like you said, I didn't even know I was I didn't even know I was experiencing
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I didn't even know I was experiencing I didn't even know I was experiencing burnout. Um, yeah. Do you see that a burnout. Um, yeah. Do you see that a burnout. Um, yeah. Do you see that a lot? And and does it this kind of stuff lot? And and does it this kind of stuff lot? And and does it this kind of stuff really help midlife men? I suppose it's really help midlife men? I suppose it's really help midlife men? I suppose it's it's insane. Yes. Yeah. And I would say it's insane. Yes. Yeah. And I would say it's insane. Yes. Yeah. And I would say that the most people I speak to go into that the most people I speak to go into that the most people I speak to go into the cold, male or female, really because the cold, male or female, really because the cold, male or female, really because of emotional and nervous system or of emotional and nervous system or of emotional and nervous system or mental health mental health mental health challenges much more than fitness challenges much more than fitness challenges much more than fitness recovery and fitness, you know, whether recovery and fitness, you know, whether recovery and fitness, you know, whether it's the cold water immersion as opposed it's the cold water immersion as opposed it's the cold water immersion as opposed to a bag of peas. It's that, you know, to a bag of peas. It's that, you know, to a bag of peas. It's that, you know, that's a known thing, isn't it? you that's a known thing, isn't it? you that's a known thing, isn't it? you know, you're leveraging really know, you're leveraging really know, you're leveraging really norepinephrine's impact as a hormone to norepinephrine's impact as a hormone to norepinephrine's impact as a hormone to systematically systematically systematically uh cool and uh reduce inflammation in in uh cool and uh reduce inflammation in in uh cool and uh reduce inflammation in in the body. the body. the body. And h has um And h has um And h has um psychological aspects to it as well. And psychological aspects to it as well. And psychological aspects to it as well. And and the neuropinephrine also acts as a and the neuropinephrine also acts as a and the neuropinephrine also acts as a neurotransmitter as well as a hormone.
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neurotransmitter as well as a hormone. neurotransmitter as well as a hormone. and it does different things then and and it does different things then and and it does different things then and that's what makes you feel different and that's what makes you feel different and that's what makes you feel different and and that you know that that's the and that you know that that's the and that you know that that's the benefit of that and then there's benefit of that and then there's benefit of that and then there's implications on brain health but I would implications on brain health but I would implications on brain health but I would say certainly middle-aged men feel like say certainly middle-aged men feel like say certainly middle-aged men feel like they need tools to use to do a job and they need tools to use to do a job and they need tools to use to do a job and and that that's and I think cold water and that that's and I think cold water and that that's and I think cold water immersion can be more than that but in immersion can be more than that but in immersion can be more than that but in simple terms you can use it as a tool as simple terms you can use it as a tool as simple terms you can use it as a tool as as an intervention to create a space. as an intervention to create a space. as an intervention to create a space. And that's what it did for me. It And that's what it did for me. It And that's what it did for me. It created a space because by feeling created a space because by feeling created a space because by feeling different coming out of the water, I different coming out of the water, I different coming out of the water, I could see things again. could see things again. could see things again. And the cumulative effect over time was And the cumulative effect over time was And the cumulative effect over time was I wasn't as riled by that anymore. I I wasn't as riled by that anymore. I I wasn't as riled by that anymore. I wasn't wasn't wasn't as aggravated and responsive and as aggravated and responsive and as aggravated and responsive and triggered. I just felt I just felt triggered. I just felt I just felt triggered. I just felt I just felt calmer. I just felt calmer generally in calmer. I just felt calmer generally in calmer. I just felt calmer generally in life. And um and it was the benefit of
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life. And um and it was the benefit of life. And um and it was the benefit of that. It's really hard to put into that. It's really hard to put into that. It's really hard to put into words, but I would feel that I used to words, but I would feel that I used to words, but I would feel that I used to go to to work just as I was ending go to to work just as I was ending go to to work just as I was ending ending kind of that part of my life ending kind of that part of my life ending kind of that part of my life really in agency land. And I feel like I really in agency land. And I feel like I really in agency land. And I feel like I had a had a had a superpower. That's what it felt like. superpower. That's what it felt like. superpower. That's what it felt like. And then no one knew because it wasn't And then no one knew because it wasn't And then no one knew because it wasn't it wasn't a thing then getting in cold. it wasn't a thing then getting in cold. it wasn't a thing then getting in cold. It weren't really a thing in 20. Yeah. I It weren't really a thing in 20. Yeah. I It weren't really a thing in 20. Yeah. I love that. Yeah. Yeah. Yeah, you know, love that. Yeah. Yeah. Yeah, you know, love that. Yeah. Yeah. Yeah, you know, 2020, 2021 as we started to eek back 2020, 2021 as we started to eek back 2020, 2021 as we started to eek back into work, but even late 2019, you know, into work, but even late 2019, you know, into work, but even late 2019, you know, I was going from the chest freezer into I was going from the chest freezer into I was going from the chest freezer into work and and feeling energized and calm work and and feeling energized and calm work and and feeling energized and calm like, you know, there's a there's a like, you know, there's a there's a like, you know, there's a there's a Superman under a Clark Kent. Yeah. kind Superman under a Clark Kent. Yeah. kind Superman under a Clark Kent. Yeah. kind of exterior and uh I felt capable. I of exterior and uh I felt capable. I of exterior and uh I felt capable. I felt more. I felt I could be more felt more. I felt I could be more felt more. I felt I could be more amazing. Um and and uh but not in that amazing. Um and and uh but not in that amazing. Um and and uh but not in that sense of pursuing anything. it it felt sense of pursuing anything. it it felt sense of pursuing anything. it it felt more an internal win like I've just got more an internal win like I've just got more an internal win like I've just got more capacity, more calm. Um, but you
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more capacity, more calm. Um, but you more capacity, more calm. Um, but you see I mean I see I see the same thing see I mean I see I see the same thing see I mean I see I see the same thing with with women. You know, women they with with women. You know, women they with with women. You know, women they don't get the same stress response as don't get the same stress response as don't get the same stress response as men men men is different in in cold for them. You is different in in cold for them. You is different in in cold for them. You know, men are triggered more by the know, men are triggered more by the know, men are triggered more by the cold. It's weird. Women Women have more cold. It's weird. Women Women have more cold. It's weird. Women Women have more cold receptors, so they are more likely cold receptors, so they are more likely cold receptors, so they are more likely to feel more cold more of the time. Mhm. to feel more cold more of the time. Mhm. to feel more cold more of the time. Mhm. But perversely, when they go in cold But perversely, when they go in cold But perversely, when they go in cold water, they're less triggered by it, water, they're less triggered by it, water, they're less triggered by it, which is weird. You know, if you if you which is weird. You know, if you if you which is weird. You know, if you if you I've watched this at events, you take a I've watched this at events, you take a I've watched this at events, you take a thousand people, 500 women, 500 men thousand people, 500 women, 500 men thousand people, 500 women, 500 men through an ice bath. Typically, the men through an ice bath. Typically, the men through an ice bath. Typically, the men will gasp way more than the women. The will gasp way more than the women. The will gasp way more than the women. The women go in like ninjas like they've women go in like ninjas like they've women go in like ninjas like they've done it all along. Like, I don't know done it all along. Like, I don't know done it all along. Like, I don't know what that is. I don't know what that is. what that is. I don't know what that is. what that is. I don't know what that is. And some of the science that's coming And some of the science that's coming And some of the science that's coming out on that now by St Dr. Stacy Sims, out on that now by St Dr. Stacy Sims, out on that now by St Dr. Stacy Sims, you know, women get a lot of the you know, women get a lot of the you know, women get a lot of the benefits more easily because the the way benefits more easily because the the way benefits more easily because the the way that they reheat uh through their that they reheat uh through their that they reheat uh through their cardiovascular system, whereas men will cardiovascular system, whereas men will cardiovascular system, whereas men will tend to feel colder for longer.
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tend to feel colder for longer. tend to feel colder for longer. We we warm up differently. There's a We we warm up differently. There's a We we warm up differently. There's a real there's a real difference in that. real there's a real difference in that. real there's a real difference in that. But at its core, we're using the same But at its core, we're using the same But at its core, we're using the same tool to the same outcome, which is to tool to the same outcome, which is to tool to the same outcome, which is to feel more resilient. The difference for feel more resilient. The difference for feel more resilient. The difference for women is go a bit warmer. go a bit a bit women is go a bit warmer. go a bit a bit women is go a bit warmer. go a bit a bit more gently than you probably imagine. more gently than you probably imagine. more gently than you probably imagine. Uh respecting monthly cycles and kind of Uh respecting monthly cycles and kind of Uh respecting monthly cycles and kind of wherever you're at as you're near your wherever you're at as you're near your wherever you're at as you're near your period, don't probably get in the cold period, don't probably get in the cold period, don't probably get in the cold water. That's really and the first first water. That's really and the first first water. That's really and the first first few days of the period probably don't few days of the period probably don't few days of the period probably don't get into the cold water. It's going to get into the cold water. It's going to get into the cold water. It's going to be harder. Um but you be harder. Um but you be harder. Um but you know, try try consciously. What's that know, try try consciously. What's that know, try try consciously. What's that like? It probably will be wise to not do like? It probably will be wise to not do like? It probably will be wise to not do that. Um men don't have that. Men don't that. Um men don't have that. Men don't that. Um men don't have that. Men don't have that. have that. have that. For me when I talk to bloss it's it's For me when I talk to bloss it's it's For me when I talk to bloss it's it's always a give it just give it a go but always a give it just give it a go but always a give it just give it a go but go gentle. It is a tool for go gentle. It is a tool for go gentle. It is a tool for rejuvenation. It's not a tool for rejuvenation. It's not a tool for rejuvenation. It's not a tool for testing. Yeah. Yeah. So my early testing. Yeah. Yeah. So my early testing. Yeah. Yeah. So my early experience of ice baths where where I
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experience of ice baths where where I experience of ice baths where where I went went went wrong was wrong was wrong was very more will be better. very more will be better. very more will be better. More it's bound to be better. to get More it's bound to be better. to get More it's bound to be better. to get into that. Isn't it easy? That's also into that. Isn't it easy? That's also into that. Isn't it easy? That's also part of the male psyche, right? It's part of the male psyche, right? It's part of the male psyche, right? It's like, oh, I want to challenge myself. I like, oh, I want to challenge myself. I like, oh, I want to challenge myself. I want to do it. I want to do it hard. I want to do it. I want to do it hard. I want to do it. I want to do it hard. I want to do it for longer. I want to make want to do it for longer. I want to make want to do it for longer. I want to make it more difficult. But it's not always it more difficult. But it's not always it more difficult. But it's not always helpful. No. Age, guys. Yeah. No. And helpful. No. Age, guys. Yeah. No. And helpful. No. Age, guys. Yeah. No. And and also you and also you and also you you get you get some good results from you get you get some good results from you get you get some good results from it. You think, "Wow, I feel good." Well, it. You think, "Wow, I feel good." Well, it. You think, "Wow, I feel good." Well, if if I felt good at two minutes, surely if if I felt good at two minutes, surely if if I felt good at two minutes, surely five, I'll be epic. five, I'll be epic. five, I'll be epic. And and so I got into this into this And and so I got into this into this And and so I got into this into this loop. Um it didn't go well. Um and um loop. Um it didn't go well. Um and um loop. Um it didn't go well. Um and um and and what happened to me was um I and and what happened to me was um I and and what happened to me was um I remember one day I I it was through remember one day I I it was through remember one day I I it was through lockdown definitely cuz I was walking on lockdown definitely cuz I was walking on lockdown definitely cuz I was walking on my own. And um and I just came over my own. And um and I just came over my own. And um and I just came over really grim, felt awful. Felt I felt my really grim, felt awful. Felt I felt my really grim, felt awful. Felt I felt my body temperature really low. It was a body temperature really low. It was a body temperature really low. It was a warm because the summer was bloody
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warm because the summer was bloody warm because the summer was bloody great, wasn't it? And I was going great, wasn't it? And I was going great, wasn't it? And I was going through I was going through what I'd through I was going through what I'd through I was going through what I'd later learn later learn later learn is after drop. So your body continues to is after drop. So your body continues to is after drop. So your body continues to cool after the ice bath. So I'd been in cool after the ice bath. So I'd been in cool after the ice bath. So I'd been in there for like I don't know probably there for like I don't know probably there for like I don't know probably going for 10 minutes or something and going for 10 minutes or something and going for 10 minutes or something and it's freezing with ice cubes. You ice it's freezing with ice cubes. You ice it's freezing with ice cubes. You ice from the chest freezer. Uh and I've you from the chest freezer. Uh and I've you from the chest freezer. Uh and I've you know I've done it and I remember my know I've done it and I remember my know I've done it and I remember my hands were purple and white like hands were purple and white like hands were purple and white like rainardsy kind of thing. Skin tone looks rainardsy kind of thing. Skin tone looks rainardsy kind of thing. Skin tone looks oh and I just thought oh [ __ ] would you oh and I just thought oh [ __ ] would you oh and I just thought oh [ __ ] would you know I had to sit down and I just sat know I had to sit down and I just sat know I had to sit down and I just sat down in the sun and I had to just just down in the sun and I had to just just down in the sun and I had to just just gently rewarm and I was fine after half gently rewarm and I was fine after half gently rewarm and I was fine after half an hour. Yeah. Yeah. Yeah, but it but it an hour. Yeah. Yeah. Yeah, but it but it an hour. Yeah. Yeah. Yeah, but it but it taught it taught me a lot. It taught me taught it taught me a lot. It taught me taught it taught me a lot. It taught me a lot and and and that gave me a new a lot and and and that gave me a new a lot and and and that gave me a new frame of reference, right? Okay, it's frame of reference, right? Okay, it's frame of reference, right? Okay, it's possible to overdose. And what does that possible to overdose. And what does that possible to overdose. And what does that mean? mean? mean? And I kind of got the joke then. I got And I kind of got the joke then. I got And I kind of got the joke then. I got the joke. Actually, this is really about the joke. Actually, this is really about the joke. Actually, this is really about knowing where you're at. So when I go to knowing where you're at. So when I go to knowing where you're at. So when I go to the ice bath the ice bath the ice bath now, you know, as I've explained, you now, you know, as I've explained, you now, you know, as I've explained, you know, young know, young know, young family, lots going on and and and some
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family, lots going on and and and some family, lots going on and and and some days my nervous system is triggered. days my nervous system is triggered. days my nervous system is triggered. Yeah. Yeah. Because it is for everyone, Yeah. Yeah. Because it is for everyone, Yeah. Yeah. Because it is for everyone, isn't it? And um and it's important to isn't it? And um and it's important to isn't it? And um and it's important to know that. So what does that feel like? know that. So what does that feel like? know that. So what does that feel like? Well, that's your job to check in with Well, that's your job to check in with Well, that's your job to check in with that. I know what that feels like for that. I know what that feels like for that. I know what that feels like for me. I feel like as I walk towards it, I me. I feel like as I walk towards it, I me. I feel like as I walk towards it, I feel more anxious. So, as I walk towards feel more anxious. So, as I walk towards feel more anxious. So, as I walk towards the ice path, I think, "Oh, I don't know the ice path, I think, "Oh, I don't know the ice path, I think, "Oh, I don't know how up first I am. I'm not quite sure how up first I am. I'm not quite sure how up first I am. I'm not quite sure today." Uh, I'm telling myself stories. today." Uh, I'm telling myself stories. today." Uh, I'm telling myself stories. Oh, I should go check on the kids, you Oh, I should go check on the kids, you Oh, I should go check on the kids, you know. It's like 5 in the morning and know. It's like 5 in the morning and know. It's like 5 in the morning and they're not they're not even awake, you they're not they're not even awake, you they're not they're not even awake, you know, and I think, "Oh, I'm I'm probably know, and I think, "Oh, I'm I'm probably know, and I think, "Oh, I'm I'm probably not I don't know." So, all I do is I not I don't know." So, all I do is I not I don't know." So, all I do is I think, well, it's not it's not a think, well, it's not it's not a think, well, it's not it's not a negotiation that I get in. That's not a negotiation that I get in. That's not a negotiation that I get in. That's not a negotiation. But how long I'm in for, I negotiation. But how long I'm in for, I negotiation. But how long I'm in for, I adapt. Some days I'm in for 30 seconds. adapt. Some days I'm in for 30 seconds. adapt. Some days I'm in for 30 seconds. 30 seconds. I get in, I find the breath 30 seconds. I get in, I find the breath 30 seconds. I get in, I find the breath and think, "Great job out." I'm not even and think, "Great job out." I'm not even and think, "Great job out." I'm not even cooled really in 30 seconds. But it's a
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cooled really in 30 seconds. But it's a cooled really in 30 seconds. But it's a training tool on the nervous system. training tool on the nervous system. training tool on the nervous system. Other days I get in and think, "Oh, Other days I get in and think, "Oh, Other days I get in and think, "Oh, [ __ ] great." What? I just feel it and [ __ ] great." What? I just feel it and [ __ ] great." What? I just feel it and I just lay back and it's bliss. It's I just lay back and it's bliss. It's I just lay back and it's bliss. It's bliss. So I'm I'm in this potent bliss. So I'm I'm in this potent bliss. So I'm I'm in this potent stressor. The cold's like a vice. you stressor. The cold's like a vice. you stressor. The cold's like a vice. you know, there's ice clinking around and know, there's ice clinking around and know, there's ice clinking around and it's just peace and I'm finding my it's just peace and I'm finding my it's just peace and I'm finding my heartbeat in the water and thinking, heartbeat in the water and thinking, heartbeat in the water and thinking, "Oh, I love it. This is what it's for." "Oh, I love it. This is what it's for." "Oh, I love it. This is what it's for." And the the key thing is to go with the And the the key thing is to go with the And the the key thing is to go with the nervous system just as you would. Like nervous system just as you would. Like nervous system just as you would. Like every day is not a 10K, is it? No. But every day is not a 10K, is it? No. But every day is not a 10K, is it? No. But it might be. But it might be. And and it might be. But it might be. And and it might be. But it might be. And and and really that's um it's knowing what and really that's um it's knowing what and really that's um it's knowing what you're aiming for on the big picture. you're aiming for on the big picture. you're aiming for on the big picture. What am I What am I trying to do with What am I What am I trying to do with What am I What am I trying to do with this? What have I got an ice bath for? this? What have I got an ice bath for? this? What have I got an ice bath for? What is it for? So for me it's a a What is it for? So for me it's a a What is it for? So for me it's a a nervous system regulation tool. I didn't nervous system regulation tool. I didn't nervous system regulation tool. I didn't know that. I know that now. Um so that know that. I know that now. Um so that know that. I know that now. Um so that that's what it is for me which means that's what it is for me which means that's what it is for me which means each day I am conscious of the state each day I am conscious of the state each day I am conscious of the state what what is the load on my nervous what what is the load on my nervous what what is the load on my nervous system and I adjust dose. Yeah. And that
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system and I adjust dose. Yeah. And that system and I adjust dose. Yeah. And that means it's never the same isn't it? means it's never the same isn't it? means it's never the same isn't it? That's we do. Yeah. Through nearly That's we do. Yeah. Through nearly That's we do. Yeah. Through nearly passing out in a field you know but it passing out in a field you know but it passing out in a field you know but it took nearly passing out in a field. I took nearly passing out in a field. I took nearly passing out in a field. I didn't know I was overdosing. I was just didn't know I was overdosing. I was just didn't know I was overdosing. I was just of this surely this will be better. of this surely this will be better. of this surely this will be better. But the thing the thing I love most is But the thing the thing I love most is But the thing the thing I love most is and back probably to your you know that and back probably to your you know that and back probably to your you know that provocation of male mental health. It's provocation of male mental health. It's provocation of male mental health. It's finding the bliss in the stress. Yeah. finding the bliss in the stress. Yeah. finding the bliss in the stress. Yeah. That is it. That's the single idea which That is it. That's the single idea which That is it. That's the single idea which is why the logo is as it is. You know we is why the logo is as it is. You know we is why the logo is as it is. You know we have the we we've got the monkey with have the we we've got the monkey with have the we we've got the monkey with the closed eyes and and it's inside a the closed eyes and and it's inside a the closed eyes and and it's inside a snowflake. It's actually also it's a snowflake. It's actually also it's a snowflake. It's actually also it's a it's gripped by a stressor. So the it's gripped by a stressor. So the it's gripped by a stressor. So the monkeyy's calm as it's being crushed. I monkeyy's calm as it's being crushed. I monkeyy's calm as it's being crushed. I love your logo. I love your logo. I do. love your logo. I love your logo. I do. love your logo. I love your logo. I do. Yeah. So that so that crushing that that Yeah. So that so that crushing that that Yeah. So that so that crushing that that crushed monkey is just blissed out crushed monkey is just blissed out crushed monkey is just blissed out because it's not a problem. Yeah. And because it's not a problem. Yeah. And because it's not a problem. Yeah. And that that was it. That that that's that that was it. That that that's that that was it. That that that's that's the goal that that for me is that's the goal that that for me is that's the goal that that for me is great. It's a great brand. It is a great great. It's a great brand. It is a great great. It's a great brand. It is a great It really is like I I used to be in PR
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It really is like I I used to be in PR It really is like I I used to be in PR and coms and branding. So I still you and coms and branding. So I still you and coms and branding. So I still you can take the girl out of PR and brand. can take the girl out of PR and brand. can take the girl out of PR and brand. So I'm always Yeah. I I love it. It's a So I'm always Yeah. I I love it. It's a So I'm always Yeah. I I love it. It's a really great brand. So I think you really great brand. So I think you really great brand. So I think you fascinating. We've we've covered so many fascinating. We've we've covered so many fascinating. We've we've covered so many bases there. Like it's a really bases there. Like it's a really bases there. Like it's a really inspirational story. Um looked at the inspirational story. Um looked at the inspirational story. Um looked at the benefits of it, not having a benefits of it, not having a benefits of it, not having a prescriptive approach, but doing what prescriptive approach, but doing what prescriptive approach, but doing what feels right for you. I've talked about feels right for you. I've talked about feels right for you. I've talked about all your how you're expanding and how all your how you're expanding and how all your how you're expanding and how you see it going with the commercial you see it going with the commercial you see it going with the commercial stuff. It's been it's been brilliant and stuff. It's been it's been brilliant and stuff. It's been it's been brilliant and so so inspiring. If people want to know so so inspiring. If people want to know so so inspiring. If people want to know more about Brass Monkey, where can they more about Brass Monkey, where can they more about Brass Monkey, where can they go to find? Yeah, we we've got plenty of go to find? Yeah, we we've got plenty of go to find? Yeah, we we've got plenty of content on the website. There's a content on the website. There's a content on the website. There's a downloadable guide there, which is what downloadable guide there, which is what downloadable guide there, which is what I would probably push people to. You you I would probably push people to. You you I would probably push people to. You you just get it for free. It's called the just get it for free. It's called the just get it for free. It's called the deliberate cold exposure guide. It gives deliberate cold exposure guide. It gives deliberate cold exposure guide. It gives you a why, how, and what. Quite you a why, how, and what. Quite you a why, how, and what. Quite detailed. Lots of science links in detailed. Lots of science links in detailed. Lots of science links in there. Kind of a primer really on on how there. Kind of a primer really on on how there. Kind of a primer really on on how to get how to get going with it. Um, to get how to get going with it. Um, to get how to get going with it. Um, I'll probably point people mostly at I'll probably point people mostly at I'll probably point people mostly at that resource. We've got a journal. that resource. We've got a journal. that resource. We've got a journal. We've got some YouTube videos of cold is We've got some YouTube videos of cold is We've got some YouTube videos of cold is my teacher, people sharing their stories
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my teacher, people sharing their stories my teacher, people sharing their stories of of cold water. And uh, yeah, if of of cold water. And uh, yeah, if of of cold water. And uh, yeah, if you're interested in the product, of you're interested in the product, of you're interested in the product, of course, that's there. But I suspect most course, that's there. But I suspect most course, that's there. But I suspect most people it'll be more about the journey people it'll be more about the journey people it'll be more about the journey of it and explor exploration. Well, of it and explor exploration. Well, of it and explor exploration. Well, we'll put all the links in the show we'll put all the links in the show we'll put all the links in the show notes as well. Um, and yeah, it's just notes as well. Um, and yeah, it's just notes as well. Um, and yeah, it's just been we're massive fans anyway. So, when been we're massive fans anyway. So, when been we're massive fans anyway. So, when it was presented to us that you could it was presented to us that you could it was presented to us that you could come on and talk to us about this, we come on and talk to us about this, we come on and talk to us about this, we jumped at the chance because we're jumped at the chance because we're jumped at the chance because we're massive, massive fans of it and massive, massive fans of it and massive, massive fans of it and believers in it. So, again, like believers in it. So, again, like believers in it. So, again, like honestly, story has been phenomen like honestly, story has been phenomen like honestly, story has been phenomen like really really phenomenally inspiring. really really phenomenally inspiring. really really phenomenally inspiring. So, well done with everything you've So, well done with everything you've So, well done with everything you've done and thanks for being on our done and thanks for being on our done and thanks for being on our podcast. Thank you for having me. I've podcast. Thank you for having me. I've podcast. Thank you for having me. I've loved it. Thanks. loved it. Thanks. loved it. Thanks. [Music] [Applause] [Applause] [Music]
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Yeah, you've been listening to the Yeah, you've been listening to the Midlife Mentors with Cla and James Midlife Mentors with Cla and James Midlife Mentors with Cla and James Davis. We'd love to hear from you. So, Davis. We'd love to hear from you. So, Davis. We'd love to hear from you. So, drop us a line at info@themidlifementors.com with any info@themidlifementors.com with any questions or topic suggestions. And make questions or topic suggestions. And make questions or topic suggestions. And make sure you join us on our Facebook page sure you join us on our Facebook page sure you join us on our Facebook page and YouTube channel. You can find us and YouTube channel. You can find us and YouTube channel. You can find us under the midlife mentors. Yeah. under the midlife mentors. Yeah. under the midlife mentors. Yeah. [Music] [Music] Yeah. Thanks so much for listening to this Thanks so much for listening to this episode and don't forget to take the episode and don't forget to take the episode and don't forget to take the midlife reset audit now to receive midlife reset audit now to receive midlife reset audit now to receive personalized insights into what's personalized insights into what's personalized insights into what's holding you back from living your holding you back from living your holding you back from living your healthiest, happiest midlife. So go healthiest, happiest midlife. So go healthiest, happiest midlife. So go ahead and take the audit now at the ahead and take the audit now at the ahead and take the audit now at the midlifementors.com/ audit.
